Program Overview

Bachelor of Science in Applied Sociology and Social Data Analytics

The undergraduate program in Applied Sociology and Social Data Analytics prepares highly qualified professionals for careers that utilize applied sociology tools and social data analysis skills to tackle social, organizational, public health, marketing, consumption, and human resources challenges. Students will be equipped with key concepts and practical skills for data collection and analysis in a variety of fields, including applied sociology, sociology of consumption, economics, marketing, digital sociology, social data analysis, quantitative and qualitative methodology of data collection, data mining and big data analytics for the social sciences, public health, sociology of medicine, sociology of well-being, social policy, quality of life studies, and life-style research.

Program Objectives

• Knowledge of theoretical frameworks and methodologies in applied sociology and social data analysis
• Practical competences in use of cutting-edge qualitative and quantitative data analysis tools and software packages for social data analysis
• Capacity to design and implement research projects applying theoretical frameworks and methodologies in sociology and social data analysis
• Application of ethical principles in conducting research
• Effective communication of research results
• Application of social data analysis in formulating policy recommendations and managerial decision-making

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

• Identify the theoretical frameworks of applied sociology applicable to the main trends and contemporary social challenges
• Design and implement research projects addressing contemporary social problems
• Demonstrate ethical awareness, the ability to do ethical reflection, and the ability to apply ethical principles in social research
• Collect and analyze social data employing quantitative and qualitative methodological tools
• Communicate the research findings in written and oral forms to diverse audiences
• Develop policy recommendations at different levels of expertise, including managerial solutions at organizational, municipal, regional, and national levels

Degree Requirements

Required Credit Hours: minimum 120 hours

• General Education (Req. Ch: 21)
  • Theme 1: UAE National Identity (3 hours)
    • GEEM110: Contemporary Emirati Studies (3 credits)
  • Theme 2: Academic Language Proficiency (3 hours)
    • GEAE101: Academic English for Humanities and STEM (3 credits)
  • Theme 3: Innovation (3 hours)
    • GEIT113: Introduction to Artificial Intelligence (3 credits)
  • Theme 4: Entrepreneurship (3 hours)
    • GEIE222: Fundamentals of Innovation and Entrepreneurship (3 credits)
  • Theme 5: Sustainability (3 hours)
    • GESU121: Sustainability (3 credits)
• Students shall register 6 CH from the 5 following themes
  • Theme 6: Quantitative Reasoning and Critical Thinking (3 hours)
    • PHI180: Critical Thinking (3 credits)
    • MATH120: Contemporary Applications of Math (3 credits)
    • ECON110: Principles of Economics (3 credits)
  • Theme 7: Humanities (3 hours)
    • GEIS100: Islamic Culture (3 credits)
    • GEIS101: Biography of the Prophet "Sira" (3 credits)
    • HSR120: Introduction to Heritage & Culture (3 credits)
    • HSR130: Introduction to Language & Communication (3 credits)
    • MSC200: Introduction to Mass Media (3 credits)
    • PHI101: Introduction to Philosophy (3 credits)
    • TRS200: Introduction to Translation (3 credits)
  • Theme 8: Behavioral and Social Sciences (3 hours)
    • AGRB210: Introduction to Agribusiness (3 credits)
    • CURR103: Early Childhood Development & Learning (3 credits)
    • FOED102: Professional Ethics in Education (3 credits)
    • GEBS280: Future Workforce Skills (3 credits)
    • GEO200: World Regional Geography (3 credits)
    • HSR140: Introduction to Society & Behavior (3 credits)
    • HSR150: Introduction to Government Policy & Urban Structures (3 credits)
    • PHI226: Human Rights Theory (3 credits)
    • PHIL120: Principles of Professional Ethics (3 credits)
    • PSYC100: Introduction to Psychology (3 credits)
  • Theme 10: Health and Wellness (3 hours)
    • FDSC250: Contemporary Food Science & Nutrition (3 credits)
    • GEHP111: Happiness and Wellbeing (3 credits)
    • NUTR100: Nutrition and Well-being (3 credits)
    • PHED201: Physical Fitness and Wellness (3 credits)
    • PHED211: Health and Movement (3 credits)
    • SLP101: Language Development and Impairment (3 credits)
    • SPED101: Education of Exceptional Children (3 credits)
  • Theme 11: Cultural Diversity (6 hours)
    • CHIN101: Chinese 1 for Beginners (3 credits)
    • FCH101: French 1 for Beginners (3 credits)
    • GER101: German 1 for Beginners (3 credits)
    • KOR101: Korean 1 for Beginners (3 credits)
    • SPN101: Spanish 1 for Beginners (3 credits)
    • Followed by the relevant complementary course (3 credits)

College Requirement Courses (Ch: 6)

• Required Courses (6 hours)
  • HSSR101: Fundamentals of Humanities and Social Sciences (3 credits)
  • HSSR103: People, Places, and Society (3 credits)

Compulsory Core Courses in ASSDA

• Required Courses (48 hours)
  • SOC100: Information and Data Literacy (3 credits)
  • SOC101: Introduction to Sociology (3 credits)
  • SOC103: Analysis of Contemporary Social Problems (3 credits)
  • SOC203: Ethics in Applied Sociology (3 credits)
  • SOC280: Social Theory (3 credits)
  • SOC290: Social Research Methods (3 credits)
  • SOC304: Demography (3 credits)
  • SOC324: Applied Research for Social Challenges (3 credits)
  • SOC327: Survey Research and Questionnaire Design (3 credits)
  • SOC328: Applied Qualitative Methods (3 credits)
  • SOC335: Social Network Analysis (3 credits)
  • SOC350: Policy Brief and Report Writing (3 credits)
  • SOC403: Research Project (3 credits)
  • SOC485: Integrated Capstone (3 credits)
  • STAT216: Social Data Analysis I (3 credits)
  • STAT316: Social Data Analysis II (3 credits)

Internship

• Required Course (6 hours)
  • SOC404: Internship 1 (6 credits)
  • Note: The internship is conducted 5 days a week during a complete semester. Students cannot register for any courses during the internship.

Supporting Required Courses

• Required Courses (3 hours)
  • STAT101: Statistics in the Modern World (3 credits)

Concentrations

Students should select one of the following concentrations: (33 hours)

Concentration 1: Sociology of Consumption (Req. CH: 33)

• Required Courses (18 hours)
  • MGMT201: Fundamentals of Management and Organizational Behavior (3 credits)
  • MKTG200: Principles of Marketing (3 credits)
  • SOC104: Sociology of Culture (3 credits)
  • SOC329: Consumption Research Practice (3 credits)
  • SOC345: Economic Sociology (3 credits)
  • SOC338: Sociology of Pop Culture and Consumption (3 credits)
• Elective Courses (15 hours)
  • Students should select five courses from the list below:
    • SOC260: Folklore (3 credits)
    • SOC306: Environmental Sociology (3 credits)
    • SOC312: Urban Sociology (3 credits)
    • SOC313: Sociology of the Family (3 credits)
    • SOC325: Aging and Society (3 credits)
    • SOC332: The UAE in the XXI Century: Challenges and Opportunities (3 credits)
    • CSBP119: Algorithms and Problem Solving (3 credits)
    • CSBP224: Introduction to Data Science (3 credits)
    • CSBP325: Data Visualization (3 credits)
    • STAT240: Data Exploration and Analysis (3 credits)

Concentration 2: Social Policy Analysis (Req. CH: 33)

• Required Courses (18 hours)
  • SOC308: Global Migration, Mobility and Identity (3 credits)
  • SOC313: Sociology of the Family (3 credits)
  • SOC334: Digital Sociology (3 credits)
  • SOC318: Crime & Juvenile Delinquency (3 credits)
  • SOC344: Policy and Society (3 credits)
  • PSG315: International Political Economy (3 credits)
• Elective Courses (15 hours)
  • Students should select five courses from the list below:
    • SOC309: Sociology of Work & Organizations (3 credits)
    • SOC314: Political Sociology (3 credits)
    • SOC315: Sociology of Education (3 credits)
    • SOC332: The UAE in the XXI Century: Challenges and Opportunities (3 credits)
    • SOC337: Social Policies in the UAE (3 credits)
    • SOC345: Economic Sociology (3 credits)
    • CSBP119: Algorithms and Problem Solving (3 credits)
    • CSBP224: Introduction to Data Science (3 credits)
    • CSBP325: Data Visualization (3 credits)
    • PSG255: International Organizations (3 credits)

Concentration 3: Quality of Life Analysis (Req. CH:33)

• Required Courses (18 hours)
  • SOC301: Sociology of Sustainable Development & Globalization (3 credits)
  • SOC306: Environmental Sociology (3 credits)
  • SOC309: Sociology of Work & Organizations (3 credits)
  • SOC336: Quality of Life and Well-being Analysis (3 credits)
  • SOC339: Medical Sociology and Health (3 credits)
  • PHCM309: Population Health (3 credits)
• Elective Courses (15 hours)
  • Students should select five courses from the list below:
    • SOC312: Urban Sociology (3 credits)
    • SOC314: Political Sociology (3 credits)
    • SOC325: Aging and Society (3 credits)
    • SOC337: Social Policies in the UAE (3 credits)
    • PSG120: Government & Politics of UAE (3 credits)
    • PSG130: Public Administration (3 credits)
    • BSTA110: Biostatistics and Epidemiology 1 (2 credits)
    • BSTA218: Biostatistics and Epidemiology 2 (2 credits)
    • CSBP119: Algorithms and Problem Solving (3 credits)
    • CSBP224: Introduction to Data Science (3 credits)
    • CSBP325: Data Visualization (3 credits)

Free Elective

• Free Elective (3 hours)