| Program start date | Application deadline |
| 2024-09-19 | - |
Program Overview
The Digital Marketing & Analytics postgraduate program prepares professionals with a comprehensive understanding of digital marketing strategies, customer management, and data analytics. It emphasizes practical applications and focuses on the growing importance of data in marketing processes. The program also delves into industry hot topics such as omnichannel marketing and AI.
Program Outline
Degree Overview:
The Digital Marketing & Analytics program is a postgraduate program designed to equip professionals with the skills needed to navigate the evolving digital marketing landscape. It focuses on practical applications and addresses the increasing importance of data in marketing processes.
Teaching:
The program incorporates practical workshops and a project work component alongside the teaching modules. This approach allows participants to apply the learned models and tools in real-world scenarios.
Other:
The program delves into industry hot topics such as omnichannel marketing, customer centricity, AI, and consumer biometrics. It also addresses the challenges of digitalization and the growing relevance of data in marketing processes. The program emphasizes the importance of emotional and visceral elements in marketing.
Politecnico di Milano
Overview:
Politecnico di Milano is Italy's largest science-technology university, established in 1863. It is known for its scientific rigor and creativity, focusing on technology for humanity.
Services Offered:
Politecnico di Milano offers a wide range of services to its students, including:
Student accommodation:
The university provides various housing options for students.Canteens and cafes:
Students have access to dining facilities on campus.Libraries and archives:
The university boasts extensive library resources and archives.Spaces and study areas:
Students can find dedicated spaces for studying on campus.Stores and print centres:
The university provides convenient access to essential supplies and printing services.ICT Services:
Students have access to IT infrastructure and support.Prevention and Protection Service:
The university offers safety and security services.International Mobility:
The university encourages and supports international exchange programs.Equal opportunities and inclusion:
The university promotes inclusivity and equal opportunities for all students.Psychological wellbeing:
The university provides support services for student mental health.Sport and leisure:
Students can participate in various sports and leisure activities.Conventions and benefits:
The university offers discounts and benefits through partnerships.Work and collaborations:
The university facilitates opportunities for students to gain work experience and collaborate with companies.Student Life and Campus Experience:
The university offers a vibrant campus experience with various opportunities for students to engage in academic, social, and extracurricular activities. Students can benefit from:
Multiple campuses:
The university has campuses in Milan, Cremona, Lecco, Mantova, Piacenza, and Xi'an, providing diverse learning environments.International environment:
The university fosters a global community with international students and faculty.Student associations:
Students can join various associations and clubs based on their interests.Events and activities:
The university organizes numerous events, conferences, and workshops throughout the year.Key Reasons to Study There:
Strong academic reputation:
Politecnico di Milano is highly ranked in international rankings, known for its excellence in science and technology.Innovative teaching modules:
The university offers a wide range of innovative and multidisciplinary programs.Research excellence:
The university is a leading research institution with a strong focus on Artificial Intelligence.Career opportunities:
The university provides excellent career support and connections with industry partners.Sustainable development focus:
The university is committed to sustainability and social responsibility.Academic Programs:
Politecnico di Milano offers a comprehensive range of academic programs, including:
Laurea programmes:
Bachelor's degree programs.Laurea magistrale programmes:
Master's degree programs.High-level training courses:
Specialized courses for professional development.Education beyond graduation:
Programs for continued learning after graduation.PhD Programmes:
Doctoral programs in various fields.Industrial PhD:
Programs combining research with industrial experience.Other:
Politecnico di Milano has a strong focus on Artificial Intelligence, with a dedicated research center, Polimi AI.
The university has a long history of contributing to the development of Italy and the world.
Politecnico di Milano is committed to promoting diversity and inclusion.
The university offers a variety of resources for students, faculty, staff, and companies.
Entry Requirements:
Bachelor or Master of Science. Equivalent foreign qualifications in their respective University Systems will be considered valid.
