| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
Students develop skills in design research, project management, sustainability, and communication to meet the challenges of complex product-service systems. Graduates are prepared for careers in traditional design, service design, brand management, and UX design. Optional double degree programs are available.
Program Outline
Program Details: Product Service System Design (Laurea Magistrale)
Degree Overview:
The Product Service System Design (PSSD) program at Politecnico di Milano is a two-year Master's degree program (equivalent to an MSc) taught in English. It aims to train highly qualified designers who can navigate the complexities of product-service systems (PSS). PSS are integrated blends of products, communication strategies, services, and spaces, created and managed by various stakeholders (companies, institutions, associations, etc.) to offer innovative solutions. The program emphasizes the development of skills to creatively conceive and manage integrated product, service, event, and communication strategies. It utilizes a wide design toolkit and incorporates elements of project management, supply chain management, sustainability, anthropology, ethnography, communications, and media.
Key Objectives:
- Train designers to work effectively in teams and collaborate with experts from diverse fields.
- Develop the ability to bridge different languages and work in competitive international contexts.
- Equip students with the skills to creatively conceive and manage integrated product, service, event, and communication strategies.
- Provide a strong foundation in project management, supply chain management, sustainability, anthropology, ethnography, communications, and media.
Outline:
Year 1:
- Design & Research Methods: Introduces fundamental design research methodologies.
- Teambuilding: Develops teamwork skills and collaborative approaches.
- Visualization and Prototyping: Focuses on visual communication and prototyping techniques.
- Innovation Studio: Provides a hands-on environment for developing innovative solutions.
- Service Design and Innovation: Explores the principles and practices of service design.
- Business Innovation: Covers business models, innovation strategies, and market analysis.
- Product Service System Design Studio: Offers practical experience in designing PSS.
- UX Design: Introduces user experience design principles and methodologies.
Year 2:
- Final Synthesis Design Studio: Culminates in a comprehensive design project integrating all acquired knowledge.
- System Design for Sustainability: Explores sustainable design principles and practices within PSS.
- Elective Courses: Allows students to specialize in areas of interest.
- Internship: Provides practical experience in a relevant professional setting.
Careers:
Graduates of the Product Service System Design program are well-prepared for careers in:
- Traditional design industry: Including product design, industrial design, and graphic design.
- Service design: Designing and improving service experiences across various sectors.
- Retail design: Designing retail spaces and experiences.
- Brand design: Developing and managing brand identities.
- Art direction: Leading creative teams and overseeing visual communication.
- Trend analysis: Identifying and analyzing emerging trends in design and consumer behavior.
- A video is available to learn more about the program.
Politecnico di Milano
Overview:
Politecnico di Milano is Italy's largest science-technology university, established in 1863. It is known for its scientific rigor and creativity, focusing on technology for humanity.
Services Offered:
Politecnico di Milano offers a wide range of services to its students, including:
Student accommodation:
The university provides various housing options for students.Canteens and cafes:
Students have access to dining facilities on campus.Libraries and archives:
The university boasts extensive library resources and archives.Spaces and study areas:
Students can find dedicated spaces for studying on campus.Stores and print centres:
The university provides convenient access to essential supplies and printing services.ICT Services:
Students have access to IT infrastructure and support.Prevention and Protection Service:
The university offers safety and security services.International Mobility:
The university encourages and supports international exchange programs.Equal opportunities and inclusion:
The university promotes inclusivity and equal opportunities for all students.Psychological wellbeing:
The university provides support services for student mental health.Sport and leisure:
Students can participate in various sports and leisure activities.Conventions and benefits:
The university offers discounts and benefits through partnerships.Work and collaborations:
The university facilitates opportunities for students to gain work experience and collaborate with companies.Student Life and Campus Experience:
The university offers a vibrant campus experience with various opportunities for students to engage in academic, social, and extracurricular activities. Students can benefit from:
Multiple campuses:
The university has campuses in Milan, Cremona, Lecco, Mantova, Piacenza, and Xi'an, providing diverse learning environments.International environment:
The university fosters a global community with international students and faculty.Student associations:
Students can join various associations and clubs based on their interests.Events and activities:
The university organizes numerous events, conferences, and workshops throughout the year.Key Reasons to Study There:
Strong academic reputation:
Politecnico di Milano is highly ranked in international rankings, known for its excellence in science and technology.Innovative teaching modules:
The university offers a wide range of innovative and multidisciplinary programs.Research excellence:
The university is a leading research institution with a strong focus on Artificial Intelligence.Career opportunities:
The university provides excellent career support and connections with industry partners.Sustainable development focus:
The university is committed to sustainability and social responsibility.Academic Programs:
Politecnico di Milano offers a comprehensive range of academic programs, including:
Laurea programmes:
Bachelor's degree programs.Laurea magistrale programmes:
Master's degree programs.High-level training courses:
Specialized courses for professional development.Education beyond graduation:
Programs for continued learning after graduation.PhD Programmes:
Doctoral programs in various fields.Industrial PhD:
Programs combining research with industrial experience.Other:
Politecnico di Milano has a strong focus on Artificial Intelligence, with a dedicated research center, Polimi AI.
The university has a long history of contributing to the development of Italy and the world.
Politecnico di Milano is committed to promoting diversity and inclusion.
The university offers a variety of resources for students, faculty, staff, and companies.
Entry Requirements:
A Bachelor Degree in Design or a relevant post-graduate work experience with design background. The candidate is required to provide a portfolio.
