Bachelor's degree in E-Commerce Management

Program Overview

The E-Commerce Management Bachelor's degree equips students with the knowledge and skills to excel in the growing e-commerce industry. Through coursework in business administration, ethical e-commerce, and technology innovation, students will develop the analytical and creative abilities necessary for managerial positions. The program also offers opportunities for internships, scientific conferences, and international collaboration, fostering a global mindset and professional development.

Program Outline

Degree Overview:

The Bachelor's degree program in the specialisation "E-Commerce Management" is designed for students who want to gain the knowledge and skills necessary to succeed in the e-commerce industry. The program aims to equip students with the latest tools and methods of planning, organizing, motivating and managerial control necessary for operational and managerial positions. The curriculum covers topics such as:

• Introduction to business administration
• Ethical e-commerce and social responsibility
• The consumer journey in e-commerce
• E-commerce: A virtual marketplace for real growth
• Technology and innovation in e-commerce

Teaching:

• Lecturers are recognized academics and experienced business practitioners.
• Students can take advantage of a wide range of internships offered by the university and organized by international organizations, embassies, state institutions and advertising agencies.

Careers:

Potential career paths include:

• Business analytics
• Business consulting
• SEO (search engine optimization)
• Marketing and PR
• Consumer consulting
• E-commerce
• Online customer service

Other:

• The e-commerce market is expected to reach 4.5 billion users by 2028 (Statista).
• Students will improve their project management skills by organizing scientific conferences and joining scientific circles.
• Students will gain experience working in an international environment through daily contact with students from all over the world.
• Students will develop both analytical and creative skills.
• Students will be able to work mostly remotely, from anywhere on earth, or run a global business.
• Students will learn how to effectively use data to make strategic business decisions.

Tuition fee full-time studies Study Fees - 1 year(2 semesters) 2 x 2700 EUR Study Fees - 2 year(2 semesters) 2 x 2820 EUR Study Fees - 3 year(2 semesters) 2 x 2940 EUR