Master's in Marketing Management

Program Overview

The Master's program in "Marketing Management" prepares individuals for advanced roles in marketing, emphasizing integrated marketing, consumer psychology, and holistic marketing approaches. Taught by academics and practitioners, the program develops skills in customer communication, brand building, strategy, and project management. Graduates will be well-positioned for careers in marketing analytics, communication, social media, public relations, online advertising, e-commerce, and marketing consultancy, with flexible study schedules accommodating working professionals.

Program Outline

Degree Overview:

The Master's program in "Marketing Management" is designed for individuals seeking advanced knowledge in effective customer communication, brand building, strategy development, and project management. The program emphasizes integrated marketing, emotional consumer approach, and holistic marketing perspective. It aims to equip students with the skills to understand the complexity of integrated marketing, develop emotional competencies in approaching consumers, design and implement marketing campaigns, and analyze consumer behavior based on psychology and market trends.

Teaching:

The program features classes led by qualified academic staff and business practitioners.

Careers:

Upon completion of the program, graduates will be prepared for professional development in areas such as:

• Marketing analytics
• Marketing communication
• Social media
• Public relations (PR)
• Online advertising
• E-commerce
• Marketing consultancy

Other:

The program offers a flexible study schedule with classes held in the afternoon, allowing students to combine their studies with work.

2 x 2520 EUR 2 x 2640 EUR