Program Overview
Specialization in Marketing Management
MBA Curriculum – 45 Credit Hours
- To obtain an MBA degree completed within two years, students must meet the following requirements: Core Requirements - 8 Courses (24 credits)
- Specialization Core - 3 courses (12 credits)
- Specialization Electives - 3 courses (9 credits)
- Earn a grade of C- (1.67) or better in all of the courses used for their degree program.
- Maintain a cumulative GPA of 2.0(C) or higher by the end of their degree Program.
- Complete all course requirements for the MBA degree in no more than 4 years.
Year One: Business Fundamentals
This part of the program build essential competencies and knowledge
Core Business Courses - 24 credit hours
Students must complete the following courses:
Course Code Course Title Credit Hours MBA C11 Managerial Accounting 3 MBA C12 Managerial Economics 3 MBA C13 Corporate Finance 3 MBA C14 Marketing Management 3 MBA C15 Human Resources Management 3 MBA C16 Operations Management 3 MBA C17 Management Information Systems 3 MBA C18 Strategic Management 3
Year Two: Specialization
During the second year you tailor your curriculum to develop in-depth experience and expertise in specific business area
Specialization Core Courses - 12 credit hours
Students must complete the following courses:
Course Code Course Title Credit Hours MBAC MKT21 Strategic Marketing 3 MBAC MKT22 Marketing Research 3 MBAC MKT23 Research Project in Management 6
Specialization Elective Courses – 9 credit hours
Students must complete 9 credit hours taken from the following courses
Course Code Course Title Credit Hours MBAE MKT24 E-Marketing
3 MBAE MKT25
International Marketing 3 MBAC MKT26 Integrated Marketing Communications 3 MBAC MKT27 Service Marketing 3 MBAC MKT28 Brand Management and Buyer Behavior 3
