Program Overview

BA (Hons) in International Hospitality Business Management

Programme Overview

Placing critical hospitality management theory within the broader context of the global economy and industry, this UK-validated degree award facilitates students’ professional development through the cultivation of transferable business skills and an awareness of leadership roles within multi-cultural, international organisations. Paid professional practice, available after each study semester, allows students to enhance the theoretical knowledge gained within operational industry environments.

Student Profile

This undergraduate degree programme is designed for high school graduates looking to develop the organisational and managerial abilities required to take on leadership roles in the international hospitality industry. Ideal for those looking to gain experience within the hotel, events or tourism sectors, the paid, practical internship placements offer the chance to gain first-hand experience and boost employability prospects.

Application Details

Start Dates

• February
• May
• August
• November

Requirements

• IMI Certificate/High School/IB/A Levels or equivalent
• 18 years of age
• IELTS 5.0 (or equivalent)

Course Fees

• Diploma Semester: 22 weeks
• Paid Internship: 22 weeks (optional)
• Higher Diploma Semester: 22 weeks
• Paid Internship: 22 weeks (optional)
• BA (Hons) Semester: 22 weeks
• Paid Internship: 22 weeks (optional)

Degree Award

BA (Hons) Degree in International Hospitality Business Management

validated by Manchester Metropolitan University, UK

Degree Progression

Gain your BA (Hons) award in under three years. A minimum of 12 months of internship placements are required to complete this degree.

Diploma Semester Units

120 Credits

Academic Skills - 10 Credits

Introduction to Business and Services Management - 20 Credits

The Digital Consumer - 10 Credits

Hospitality Business Operations - 30 Credits

Principles of Entrepreneurship - 10 Credits

Business Accounting - 20 Credits

The Tourism Business - 10 Credits

Introductory Economics - 10 Credits

Higher Diploma Semester Units

120 Credits

Talent Management and Development - 20 Credits

Consumer Behaviour and Market Research - 20 Credits

Financial Performance Analysis and Revenue Control - 20 Credits

Project Management for Business - 20 Credits

Tourism in the Digital Age - 20 Credits

Event Design and Production - 10 Credits

Hospitality and Tourism Across Cultures - 10 Credits

BA (Hons) Semester Units

120 Credits

Digital Marketing Strategies - 20 Credits

International Marketing Management - 20 Credits

Applied Research - 10 Credits

Sustainable Tourism Destination Management - 20 Credits

Hospitality Concepts - 10 Credits

Strategic Event Planning and Management - 10 Credits

Research Project - 30 Credits

Paid Internship Experience

Our hospitality business management degree programme requires a minimum of 12 months of paid work experience to be completed. Our Careers team will help find you exciting and challenging placements either here in Switzerland or in a range of international locations such as the US, the Middle East or Europe. Our personalised service covers everything from CV preparation to visa application support. Discover a new culture, earn a salary, and gain invaluable, CV-enhancing experience.