Master in Digital Marketing Online - IU International University of Applied Sciences

Degree Overview:

This Master's degree program in Digital Marketing is designed to equip students with the necessary theoretical and practical skills to excel in the digital marketing landscape. The program covers a comprehensive range of topics, including:

Performance Marketing: This includes various aspects like search and social media marketing, affiliate and email marketing.
Digital Analytics and Strategies: Students will learn to analyze data, understand digital marketing strategies, and develop effective campaigns.
Online and Social Media Marketing: The program delves into the intricacies of online and social media marketing, covering topics like content creation, community management, and advertising.
Digital Environments: Students will gain an understanding of digitalization, ethics, and globalization within the context of digital marketing.
60 ECTS credits: This option provides a focused foundation in digital marketing.
120 ECTS credits: This option offers a more in-depth exploration of the field, allowing for greater specialization.

Outline:

60 ECTS Credits:

Semester 1:

Online and Social Media Marketing (5 ECTS): This module covers the fundamentals of online and social media marketing, including content creation, community management, and advertising strategies.
Performance Marketing: Search and Social (5 ECTS): This module focuses on search engine optimization (SEO) and social media marketing strategies to drive traffic and conversions.
Performance Marketing: Affiliate and Mail (5 ECTS): This module explores affiliate marketing and email marketing strategies to generate leads and sales.
Digital Analytics and Strategies (5 ECTS): This module teaches students how to analyze data, understand digital marketing strategies, and develop effective campaigns.
Applied Research (5 ECTS): This module introduces students to research methodologies and their application in digital marketing.
Project: Agile Online Marketing (5 ECTS): This module provides practical experience in applying agile methodologies to online marketing projects.

Semester 2:

Seminar: Marketing Responsibility (5 ECTS): This module explores ethical considerations and social responsibility in digital marketing.
Elective A (10 ECTS): Students can choose from a variety of elective modules, such as SEA and Social Media Marketing, Data Driven Marketing and Controlling, Mobile Marketing, E-Commerce, Innovation and Entrepreneurship, Product Development and Design Thinking, Sales, Pricing and Brand Management, Artificial Intelligence, Communication and Public Relations, Salesforce Consultant Specialization, Salesforce Developer Specialization, Process Management with Scrum, Project Management with Prince2, Big Data Applications, Data Science and Analytics, Business Analyst, Community Management and Online-communication, Social Media Creation, Neuromarketing, Social Media Campaigns and Storytelling, Growth Hacking and Conversion Rate Optimization, Consumer Behaviour and Digital Business Models, AI and Mastering AI Prompting.
Master Thesis (15 ECTS): Students will conduct independent research and write a thesis on a chosen topic related to digital marketing.

120 ECTS Credits:

Semester 1:

International Marketing (5 ECTS): This module explores the complexities of marketing in a globalized world.
Online and Social Media Marketing (5 ECTS): This module covers the fundamentals of online and social media marketing, including content creation, community management, and advertising strategies.
Customer Relationship Marketing (5 ECTS): This module focuses on building and maintaining strong customer relationships through digital channels.
Applied Marketing Research (5 ECTS): This module introduces students to research methodologies and their application in digital marketing.
Design, Lean and Game: Social and creative methods (5 ECTS): This module explores creative and innovative approaches to digital marketing.
Marketing Project (5 ECTS): This module provides practical experience in applying digital marketing principles to real-world projects.

Semester 2:

International IT Law (5 ECTS): This module explores legal considerations related to digital marketing.
User Interface and Experience (5 ECTS): This module focuses on designing user-friendly and engaging digital experiences.
Performance Marketing: Search and Social (5 ECTS): This module focuses on search engine optimization (SEO) and social media marketing strategies to drive traffic and conversions.
Performance Marketing: Affiliate and Mail (5 ECTS): This module explores affiliate marketing and email marketing strategies to generate leads and sales.
Advance Research Methods (5 ECTS): This module delves deeper into research methodologies and their application in digital marketing.
Project: Agile Online Marketing (5 ECTS): This module provides practical experience in applying agile methodologies to online marketing projects.

Semester 3:

Digital Analytics and Strategies (5 ECTS): This module teaches students how to analyze data, understand digital marketing strategies, and develop effective campaigns.
Seminar: Marketing Responsibility (5 ECTS): This module explores ethical considerations and social responsibility in digital marketing.
Elective A (10 ECTS): Students can choose from a variety of elective modules, such as SEA and Social Media Marketing, Data Driven Marketing and Controlling, Mobile Marketing, E-Commerce, Salesforce Consultant Specialization.
Elective B (10 ECTS): Students can choose from a variety of elective modules, such as SEA and Social Media Marketing, Data Driven Marketing and Controlling, Mobile Marketing, E-Commerce, Innovation and Entrepreneurship, Product Development and Design Thinking, Sales, Pricing and Brand Management, Artificial Intelligence, Communication and Public Relations, Salesforce Developer Specialization, Process Management with Scrum, Project Management with Prince2, Big Data Applications, Data Science and Analytics, Business Analyst, Community Management and Online Communication, Social Media Creation, Neuromarketing, Social Media Campaigns and Storytelling, Growth Hacking and Conversion Rate Optimization, Consumer Behaviour and Digital Business Models, AI and Mastering AI Prompting.

Semester 4:

Master Thesis (30 ECTS): Students will conduct independent research and write a thesis on a chosen topic related to digital marketing.

Course Schedule:

60 ECTS Credits: The program can be completed in 12 to 48 months, depending on the chosen time model.
Projects: Practical projects allow students to apply their knowledge and skills to real-world scenarios.
Master Thesis: The thesis is a major component of the program, requiring students to conduct independent research and demonstrate their expertise in a chosen area of digital marketing.

Teaching:

Online Learning Platform: The program utilizes an online learning platform that provides access to course materials, video lectures, interactive exercises, and other resources.
Live Tutorials: Regular live tutorials are conducted by experienced faculty members, providing students with opportunities to ask questions, engage in discussions, and receive feedback.
AI-Powered Tutor: The program incorporates an AI-powered tutor, Syntea, which is available 24/7 to guide students through their studies and prepare them for exams.

Careers:

Upon completion of the program, graduates are well-prepared for a variety of career paths in the digital marketing field. Some potential career options include:

Digital Marketing Manager: Responsible for overseeing all aspects of a company's digital marketing efforts, including strategy, execution, and analysis.
Head of Digital Marketing: Leads a team of digital marketers, setting strategic direction and managing day-to-day operations.
Performance Marketing Specialist: Focuses on optimizing marketing campaigns to maximize return on investment (ROI).
SEO Specialist: Specializes in search engine optimization (SEO) to improve website visibility and organic traffic.
Social Media Manager: Manages a company's social media presence, creating engaging content and building online communities.
Content Marketing Manager: Develops and implements content marketing strategies to attract and engage target audiences.
Digital Marketing Analyst: Analyzes data to track campaign performance, identify trends, and make data-driven decisions.

Other:

Recognition of Prior Learning: IU offers the possibility to receive recognition for prior learning, allowing students to skip modules or semesters based on their existing knowledge and skills.
Hybrid Studies: The program offers a hybrid study model, combining online learning with in-person tutorials, providing flexibility for students who prefer a blended learning experience.
Career Coaching: IU provides career coaching services to help students develop their professional skills and prepare for their job search.
4-Week Money Back Guarantee: IU offers a 4-week money-back guarantee, allowing students to try the program risk-free.

Tuition Fees

Fees for full-time 12 months program:

US$ 839/mth
€ 655/mth (based on the exchange rate from 31.07.2024 12:00 AM (CEST))
US$ 623/mth
€ 495/mth (based on the exchange rate from 31.07.2024 12:00 AM (CEST))
US$ 514/mth
€ 415/mth (based on the exchange rate from 31.07.2024 12:00 AM (CEST))
US$ 602/mth
€ 496/mth (based on the exchange rate from 31.07.2024 12:00 AM (CEST))
US$ 452/mth
€ 377/mth (based on the exchange rate from 31.07.2024 12:00 AM (CEST))
US$ 356/mth
€ 299/mth (based on the exchange rate from 31.07.2024 12:00 AM (CEST))

Masters in Digital Marketing Online draft

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