B.A. Business Management & Entrepreneurship

Program Overview

The tech industry needs forward-thinking, tech-savvy leaders to succeed in the ever-changing digital landscape. Our curriculum is designed to provide a comprehensive understanding of digital business strategies, management principles, and entrepreneurial techniques. We’re not just preparing you for the current tech industry - we’re enabling you to lead in tomorrow's industry, where AI and emerging technologies will play pivotal roles.

Develop the skills and knowledge to thrive in the digital economy. Apply the latest technologies and theories to research real products and innovations from your first week on campus. CODE’s Business Management & Entrepreneurship program will prepare you to be an innovator in a rapidly evolving, AI-enabled tech industry - no coding skills required.

Program Outline

Modules:

> Communication & Presentation

> Customer Discovery & Market Research

> Business Intelligence & Analytics

> Product Marketing

> How to Start a Startup

> Requirements Engineering

> Product Innovation & Definition

> Agile Process Management

> Product Strategy

> Economics

> Product Sales

> Strategic Partnerships & Third-Party Integration

> Business Model Design

> Consumer Psychology

> Finance & Controlling

> Organisational Development