Program Overview

Bachelor in Digital Marketing & E-Commerce Management

Overview

The Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business is a 3-year program that covers all aspects of digital marketing and e-commerce, highly professionalized with an international dimension from the first year. It allows students to acquire all the technical skills, digital culture, and essential certifications to thrive in the fields of digital marketing and e-commerce.

Objectives

Transforming into a versatile digital expert to excel in diverse organizational settings. (SMEs, agencies, large enterprises…) where the digital challenge has become crucial for business development:

• Implementing digital marketing strategies.
• Engaging and managing communities on social media platforms.
• Mastering e-commerce techniques to acquire new customers.

Program Structure

1st Year: Discovery (60 ects credits)

In the first year, you will engage in project-based work right from the start and take various modules such as Digital Marketing & Communication Strategy, Digital Culture, Fundamentals of Agile Methodology, Introduction to E-commerce, as well as courses on public speaking, etc. You’ll explore the business world and its professions, all within an international environment. It’s also the ideal year to fully immerse yourself in the school’s student associations.

2nd Year: First Choices (60 ects credits)

In the second year, you’ll refine your professional project and choose between two specializations: Digital Marketing or E-Commerce. Numerous supervised projects will punctuate this year, allowing you to put your theoretical knowledge into practice.

3rd Year: Takeoff (60 ects credits)

In the third year, you can choose between the classic track, the digital marketing and e-commerce manager track, or the apprenticeship track:

• If you choose the classic track, you’ll study abroad for 6 months at one of our partner institutions and then follow it up with a 6-month internship upon your return.
• If you choose the digital marketing and e-commerce manager track, you’ll take 100% English courses such as Business Ethics, Personal Branding, Data Analytics & Artificial Intelligence, etc.
• If you opt for the apprenticeship track, you’ll alternate between periods in the company and training periods at the school. You can choose from specializations like Digital Communication Assistant, E-Commerce Manager, Retail Manager, Sport Business Developer, etc.

Pedagogy

Our innovative teaching approach will provide you with all the necessary skills to enter the job market. To enhance your engagement in learning, the program offers numerous opportunities to work in teams on real-world cases.

Evaluations

• Case studies, simulations
• Presentations
• Exams
• Defense
• Thesis
• Individual and group projects
• Online certifications (Hubspot, Google, Meta, Opquast, TOEIC, and Voltaire)

International Experience

Mastery of Foreign Languages at the Core of the Program

International proficiency is essential for individuals aspiring to pursue careers in the business world. Therefore, the Bachelor in Digital Marketing & E-Commerce Management addresses this international dimension by offering students several experiences abroad.

Multiple International Experiences to Explore the World

During your academic journey, you’ll have the chance to expand your horizons and experience a multicultural environment through various international immersions.

Career Support

Strive for career success with our CareerLab

Through the guidance provided by the Career Lab department and the “Make Sense” workshops, you will actively work on constructing your professional project.

This support helps you gain self-awareness, develop various soft skills, define your professional goals, and decode the job market with the assistance of experts.

Admission Criteria

1/ ENTRY TO YEAR 1 (instruction exclusively in French)

International candidates must hold a diploma recognised as equivalent to the French Baccalaureate, and a DELF B2 or equivalent.

2/ ENTRY TO YEAR 2

International candidates must have validated 1 year of higher education, and a TOEFL IBT score of 80 or equivalent.

3/ ENTRY TO YEAR 3 (instruction available in English)

International candidates must have validated 2 years of higher education, and a TOEFL IBT score of 80 or equivalent.

4/ APPLICATION PROCEDURE

• Access the online application procedure here:
• Applicants will be invited to participate in an online interview or an automated video conference to assess their academic background, motivation, and language skills.

Tuition Fees

Annual Tuition Fee of: €7,900 in the traditional format excluding the third-year work-study program where tuition fees are covered by the company

They include:

• 2 Language certifications TOEIC + Voltaire.
• 8 Industry certifications.
• 1 Adobe licence available for 3 years.
• CareerLab, SquareLab (incubator) & GraphLab (video workshops).
• Access to international partner universities.
• Free membership of the Alumni Association Clermont School of Business Alumni.
• 1-year’s free subscription to student societies including the Integration Weekend.

Career Opportunities

This Bachelor's program equips you for various positions, such as:

• Omnichannel Communications Specialist
• Content Manager
• E-Reputation Specialist
• Community Manager
• Web Writer
• E-Business Development Manager
• Traffic Manager
• E-Business Developer
• E-Commerce Manager
• E-CRM Project Manager

Campus Life

Our campus has the advantage of being located in the city center. All the essential places are within walking distance or a few tram stops from the school. Discover 5 good reasons to choose Clermont-Ferrand for a 100% fulfilling student life!

• A 100% Student City
• A 100% Accessible City
• A 100% Business City
• A 100% Sports City
• A 100% Volcanic City

After the Bachelor’s Degree: Further Studies or Entry into the Workforce

After completing the 3-year Bachelor’s Degree in Digital Marketing & E-Commerce Management, you will have the option to enter the workforce or pursue your studies in a Master’s program, either in France or internationally.

As versatile professionals in digital communication, graduates of the Bachelor’s Degree in Digital Marketing & E-Commerce Management will have the opportunity to work either with the General Management of SMEs with a strong need for broad digital communication development or within Communication or Business Development Departments of companies where the digital challenge is a real lever for commercial development and positioning.