MSc - Master of Science International Commerce & Digital Marketing
Program Overview
MSc - Master of Science
International Commerce & Digital Marketing
Overview
The MSc - Master of Science in International Commerce & Digital Marketing is a 1-year program that takes place on the Clermont-Ferrand campus. The program is designed to provide students with a unique combination of skills and knowledge in marketing and sales, digitalization, social media, and international commerce.
Targeted Skills & Competencies
- Mastery of digital tools (e.g., webpage design, Google Analytics, SEO, creating social networks presence and managing online communities…)
- An understanding of global economic and commercial trends as well as local business practices
- Strong competencies in building marketing strategy and the use of marketing tools and sales techniques
Our Differences
- Innovative and participatory teaching focused on professional role-playing and the acquisition of experience.
- Curriculum developed with the help of partner companies to meet their skill needs and to strengthen the professionalization of students.
- Access to the networks of companies and former graduates of the School to facilitate professional integration.
- A training programme of the Conférence des Grandes Ecoles.
Strengths
- Full English
- International and multicultural promotion
- Putting theory into practice
- Through real-world commercial and digital marketing missions
- Designed in collaboration with local and international partner companies
- Opportunity to build an international network of students and professionals from different sectors and cultural backgrounds
Admission
- A 4-year Bachelor degree or Validated Master 1
- Proficiency in English (Official TOEFL score of 550 at least, or IELTS 6.0)
All applications are to be submitted online on the school’s website. Candidates will be invited to take a Skype interview or an automated video conference aiming to evaluate their academic profile, motivation, and linguistic skills.
Our campus is accessible to people with reduced mobility
Funding
The tuition fee is 12,950 € per standard year.
- Access to online courses and e-learning platforms
- Access to the School’s resources
- The BDE contribution
- Access to the Alumni Association – Clermont School of Business Alumni (for 2 years)
Living expenses in France or abroad related to educational activities, periods of internship or expatriation are not included. However, there are many financing solutions, both internal and external to the School.
Student Life
Clermont-Fd
This MSc – Master of Science takes place on the Clermont-Ferrand campus.
If our campus has one strong asset in Clermont, it is that it is located right in the city centre, at the foot of the historic city centre and about ten minutes’ walk from the bus and train stations. This location in the city centre also has a significant advantage over accommodation: 95% of students come to classes on foot or by tram while 70% of them are less than 10 minutes away from the campus.
Egypte
This MSc – Master of Science will also take place at ESLSCA Egypt from the start of the academic year.
Programme
Semester 1
- Digital Marketing
- Management & Communication Skills
- Career Development & Counseling
30 ECTS credits
Semester 2
- International Commerce & Business
- Management & Communication Skills
- Career Development & Counseling
30 ECTS credits
Semester 3
- Professional Mission & Thesis
30 ECTS credits
International
Students have the possibility of obtaining a Double Degree by spending a semester at partner universities:
- Aalen University in Germany – Master of Arts in International Marketing and Sales)
- Nottingham Trent University – MSc – Master of Science in International Business
Professionalization
Pedagogy
The programme brings together international students from a variety of backgrounds and experiences. This international exposure creates a diverse and culturally rich atmosphere. International students are divided into different multicultural groups working as a team on real projects.
Lectures are given by:
- Practitioners, experts, and managers from the business world who pass on their experiences in terms of knowledge and concrete examples to the students,
- Faculty professors, recognised as leaders in their field of study.
Internships and theses
Students on the programme will undertake an internship or work placement for a minimum of 4 months in France, Europe or any other place abroad. The aim of the internship is to gain practical experience and to consolidate the knowledge and techniques acquired during the course. Each student is individually supervised by a designated counsellor and completes a professional thesis, followed by an oral defence and an in-company evaluation.
Career Opportunities
On the “Marketing and Sales” side
- Product Manager
- Social Media Manager
- International Marketing Manager
On the “International Commerce” side
- Export Manager
- Sales/Commercial Manager
- International Commercial Manager
Program Outline
Degree Overview:
The MSc - Master of Science International Commerce & Digital Marketing is a one-year program (Bac+5 / CGE accredited) taught in English. It aims to equip students with a diverse skill set encompassing marketing and sales, digitalization, social media, and international commerce, preparing them to navigate the complexities of the global marketplace. The program emphasizes the need for managers to understand both global trends and local market specifics, utilizing digital tools effectively. It offers students opportunities for professional projects within various local and multinational companies. The program's innovative and participatory teaching focuses on professional role-playing and experiential learning. The curriculum is developed in collaboration with partner companies to ensure alignment with industry needs and enhance student professionalization. The program provides access to company networks and alumni to facilitate career integration. The program is described as offering a unique combination of skills and knowledge in marketing and sales, digitalization, social media, and international commerce. It emphasizes putting theory into practice through real-world commercial and digital marketing missions. The program is designed in collaboration with local and international partner companies, providing opportunities to build an international network of students and professionals from diverse sectors and cultural backgrounds.
Outline:
The program is structured across three semesters:
- Semester 1: Focuses on Digital Marketing, Management & Communication Skills, and Career Development & Counseling (30 ECTS credits).
- Semester 2: Covers International Commerce & Business, Management & Communication Skills, and Career Development & Counseling (30 ECTS credits).
- Semester 3: Consists of a Professional Mission & Thesis (30 ECTS credits).
Teaching:
The program utilizes a participatory teaching approach focused on professional role-playing and experiential learning. The faculty includes both practitioners (experts and managers from the business world sharing real-world experiences) and professors recognized as leaders in their fields. The program emphasizes a multicultural learning environment, with international students working together on real projects in diverse groups.
Careers:
The program prepares students for careers in both marketing and sales, and international commerce. Specific career paths mentioned include:
- Marketing and Sales: Product Manager, Social Media Manager, International Marketing Manager
- International Commerce: Export Manager, Sales/Commercial Manager, International Commercial Manager
Other:
The program offers students the possibility of obtaining a Double Degree by spending a semester at partner universities: Aalen University in Germany (Master of Arts in International Marketing and Sales) and Nottingham Trent University (MSc – Master of Science in International Business). The program takes place on the Clermont-Ferrand campus and, starting in the 2024-2025 academic year, at ESLSCA Egypt. The Clermont-Ferrand campus is described as being conveniently located in the city center. A student testimonial highlights the practical, real-world application of the curriculum due to the involvement of professional teachers. The program includes access to online courses and e-learning platforms, school resources, the BDE contribution, and access to the Clermont School of Business Alumni Association (for two years). The program's pedagogy involves lectures given by practitioners and professors, and students undertake a minimum 4-month internship in France, Europe, or elsewhere.
The tuition fee is 12,950 € per standard year.
