Program Overview

MSc - Master of Science

International Commerce & Digital Marketing

Overview

The MSc - Master of Science in International Commerce & Digital Marketing is a 1-year program that takes place on the Clermont-Ferrand campus. The program is designed to provide students with a unique combination of skills and knowledge in marketing and sales, digitalization, social media, and international commerce.

Targeted Skills & Competencies

• Mastery of digital tools (e.g., webpage design, Google Analytics, SEO, creating social networks presence and managing online communities…)
• An understanding of global economic and commercial trends as well as local business practices
• Strong competencies in building marketing strategy and the use of marketing tools and sales techniques

Our Differences

• Innovative and participatory teaching focused on professional role-playing and the acquisition of experience.
• Curriculum developed with the help of partner companies to meet their skill needs and to strengthen the professionalization of students.
• Access to the networks of companies and former graduates of the School to facilitate professional integration.
• A training programme of the Conférence des Grandes Ecoles.

Strengths

• Full English
• International and multicultural promotion
• Putting theory into practice
• Through real-world commercial and digital marketing missions
• Designed in collaboration with local and international partner companies
• Opportunity to build an international network of students and professionals from different sectors and cultural backgrounds

Admission

• A 4-year Bachelor degree or Validated Master 1
• Proficiency in English (Official TOEFL score of 550 at least, or IELTS 6.0)

All applications are to be submitted online on the school’s website. Candidates will be invited to take a Skype interview or an automated video conference aiming to evaluate their academic profile, motivation, and linguistic skills.

Our campus is accessible to people with reduced mobility

Funding

The tuition fee is 12,950 € per standard year.

• Access to online courses and e-learning platforms
• Access to the School’s resources
• The BDE contribution
• Access to the Alumni Association – Clermont School of Business Alumni (for 2 years)

Living expenses in France or abroad related to educational activities, periods of internship or expatriation are not included. However, there are many financing solutions, both internal and external to the School.

Student Life

Clermont-Fd

This MSc – Master of Science takes place on the Clermont-Ferrand campus.

If our campus has one strong asset in Clermont, it is that it is located right in the city centre, at the foot of the historic city centre and about ten minutes’ walk from the bus and train stations. This location in the city centre also has a significant advantage over accommodation: 95% of students come to classes on foot or by tram while 70% of them are less than 10 minutes away from the campus.

Egypte

This MSc – Master of Science will also take place at ESLSCA Egypt from the start of the academic year.

Programme

Semester 1

• Digital Marketing
• Management & Communication Skills
• Career Development & Counseling

30 ECTS credits

Semester 2

• International Commerce & Business
• Management & Communication Skills
• Career Development & Counseling

30 ECTS credits

Semester 3

• Professional Mission & Thesis

30 ECTS credits

International

Students have the possibility of obtaining a Double Degree by spending a semester at partner universities:

• Aalen University in Germany – Master of Arts in International Marketing and Sales)
• Nottingham Trent University – MSc – Master of Science in International Business

Professionalization

Pedagogy

The programme brings together international students from a variety of backgrounds and experiences. This international exposure creates a diverse and culturally rich atmosphere. International students are divided into different multicultural groups working as a team on real projects.

Lectures are given by:

• Practitioners, experts, and managers from the business world who pass on their experiences in terms of knowledge and concrete examples to the students,
• Faculty professors, recognised as leaders in their field of study.

Internships and theses

Students on the programme will undertake an internship or work placement for a minimum of 4 months in France, Europe or any other place abroad. The aim of the internship is to gain practical experience and to consolidate the knowledge and techniques acquired during the course. Each student is individually supervised by a designated counsellor and completes a professional thesis, followed by an oral defence and an in-company evaluation.

Career Opportunities

On the “Marketing and Sales” side

• Product Manager
• Social Media Manager
• International Marketing Manager

On the “International Commerce” side

• Export Manager
• Sales/Commercial Manager
• International Commercial Manager