Program Overview

Digital Marketing

Course Overview

This course explores the impact of digital technology on day-to-day life and the importance of digital marketing for businesses. It presents various approaches to digital marketing, including social media strategies, SEO, digital advertising, and online content marketing.

Key Facts

• £6995 Tuition + Accommodation (Half-board)
• Course length: 2 weeks
• For ages: 16 – 19 years
• Location: University of Oxford colleges

Course Dates

• 1st session – 6th July – 19th July
• 2nd session – 20th July – 2nd August

Course Content

• The LER (Listen – Engage – Respond) model for social media strategy and planning
• Principles of SEO (search engine optimization) and keyword selection
• Approaches towards successful and efficient digital advertising
• The importance of online content marketing

Target Audience

• Students interested in learning about digital marketing and developing the skills necessary to undertake digital marketing activities and online business strategies
• Students interested in e-commerce and online business development

Certification

Upon completion of the course, students will receive a course attendance certificate. The certificate will highlight what students have learned during their time at OMA and suggest areas for further improvement. A recommendation letter for future applications can also be provided upon request.

Accommodation

Students will stay at historic colleges of the University of Oxford over the duration of the summer school. This provides an opportunity to experience the life of an Oxford University student, including staying in centuries-old college dorms, studying in beautiful lecture theatres and famous labs, and socializing in common rooms and picturesque university quads.

Cultural Excursions

The course includes several trips and outings to experience English culture and history. Students will have the chance to visit some of Oxford's most important landmarks and museums, as well as explore London and see a play on the famous West End.

Why Choose OMA?

• World-class summer educational and cultural experiences in one of the world's most prestigious institutions – the University of Oxford
• Access to some of the world's leading university facilities, allowing participants to benefit from the most up-to-date resources and technology
• Highly qualified and experienced teachers bring each subject to life, providing students with the latest information and innovative teaching methods
• Small class sizes ensure that students have the opportunity to get to know their classmates, as well as their teachers, and receive individual attention and support
• A comprehensive residential experience, with full-board accommodation and a range of afternoon and evening activities
• 24h porter services in all colleges of the University of Oxford