Program Overview

Marketing - Foundation

Course Overview

The Marketing - Foundation course provides a solid knowledge base and understanding of marketing, effectively giving students a strong foundation upon which to build knowledge in this area.

Key Facts

• £6995 Tuition + Accommodation (Half-board)
• Course length: 2 weeks
• For ages: 12 – 15 years
• Location: University of Oxford colleges

Course Dates

• 1st session – 6th July – 19th July
• 2nd session – 20th July – 2nd August

Course Objectives

• Provide a solid foundation in marketing and an understanding of how marketing affects our daily lives as consumers
• Teach the basics of marketing and product development in a case-based and hands-on way
• Enable students to work creatively as individuals and cooperate and make decisions with others in a group setting

What's Included

• Inspiring courses taught by expert tutors
• Over 20 hours of tuition
• Accommodation in the prestigious colleges of the University of Oxford
• Graduation ceremony, certificate, and report card
• Cultural excursions across the UK
• Maximum 16 students per class
• Accommodation, meals, tuition, and excursions included in the price

Course Content

• The course uses a hands-on approach, including a “Marketing Challenge” in which students work in small groups to develop the marketing of a product they have created
• The course covers topics such as the marketing environment, the STP process, the 4Ps of the marketing mix, and consumer buying behaviour
• The course is delivered through a combination of lectures, case discussions, and readings

Target Audience

• Students who are interested in gaining a solid knowledge base and understanding of marketing
• Those interested in business and product development
• Students looking to work in marketing strategy or advertising-related areas of marketing

Certification

• Once students complete the course, they will be provided with a course attendance certificate handed out during the graduation ceremony
• The certificate will highlight what students have learned during their time at OMA and suggest some areas where they could further improve
• Upon request, OMA can provide each participant with a recommendation letter for future applications

Accommodation

• Students will be staying at historic colleges of the University of Oxford over the duration of the summer school
• Experience the life of an Oxford University student – stay in centuries-old college dorms; study in beautiful lecture theatres and famous labs; socialise in common rooms and picturesque university quads

Cultural Excursions

• Summer should not be all about work! That’s why OMA planned several trips and outings that will help students experience English culture and history
• Students will have a chance to visit some of Oxford’s most important landmarks and museums to get a ‘feel’ of the beautiful city
• Exciting excursions await!

Why Choose OMA?

• OMA offers world-class summer educational and cultural experiences in one of the world’s most prestigious institutions – the University of Oxford
• OMA provides access to some of the world’s leading university facilities, allowing participants to benefit from the most up-to-date resources and technology
• Highly qualified and experienced teachers bring each subject to life, providing students with the latest information and innovative teaching methods
• Small class sizes ensure that students have the opportunity to get to know their classmates, as well as their teachers, and receive individual attention and support
• Oxford Medwell Academy offers a range of unique and inspiring courses, from Medicine and Disease Diagnosis to Creative Writing, to suit different needs and interests
• OMA provides a comprehensive residential experience, with full-board accommodation and a range of afternoon and evening activities
• 24h porter services in all colleges of the University of Oxford