Marketing Foundations

Program Overview

Marketing - Foundation

Course Overview

The Marketing - Foundation course provides a solid knowledge base and understanding of marketing, effectively giving students a strong foundation upon which to build knowledge in this area.

Key Facts

• £6995 Tuition + Accommodation (Half-board)
• Course length: 2 weeks
• For ages: 12 – 15 years
• Location: University of Oxford colleges

Course Dates

• 1st session – 6th July – 19th July
• 2nd session – 20th July – 2nd August

Course Objectives

• Provide a solid foundation in marketing and an understanding of how marketing affects our daily lives as consumers
• Teach the basics of marketing and product development in a case-based and hands-on way
• Enable students to work creatively as individuals and cooperate and make decisions with others in a group setting

What's Included

• Inspiring courses taught by expert tutors
• Over 20 hours of tuition
• Accommodation in the prestigious colleges of the University of Oxford
• Graduation ceremony, certificate, and report card
• Cultural excursions across the UK
• Maximum 16 students per class
• Accommodation, meals, tuition, and excursions included in the price

Course Content

• The course uses a hands-on approach, including a “Marketing Challenge” in which students work in small groups to develop the marketing of a product they have created
• The course covers topics such as the marketing environment, the STP process, the 4Ps of the marketing mix, and consumer buying behaviour
• The course is delivered through a combination of lectures, case discussions, and readings

Target Audience

• Students who are interested in gaining a solid knowledge base and understanding of marketing
• Those interested in business and product development
• Students looking to work in marketing strategy or advertising-related areas of marketing

Certification

• Once students complete the course, they will be provided with a course attendance certificate handed out during the graduation ceremony
• The certificate will highlight what students have learned during their time at OMA and suggest some areas where they could further improve
• Upon request, OMA can provide each participant with a recommendation letter for future applications

Accommodation

• Students will be staying at historic colleges of the University of Oxford over the duration of the summer school
• Experience the life of an Oxford University student – stay in centuries-old college dorms; study in beautiful lecture theatres and famous labs; socialise in common rooms and picturesque university quads

Cultural Excursions

• Summer should not be all about work! That’s why OMA planned several trips and outings that will help students experience English culture and history
• Students will have a chance to visit some of Oxford’s most important landmarks and museums to get a ‘feel’ of the beautiful city
• Exciting excursions await!

Why Choose OMA?

• OMA offers world-class summer educational and cultural experiences in one of the world’s most prestigious institutions – the University of Oxford
• OMA provides access to some of the world’s leading university facilities, allowing participants to benefit from the most up-to-date resources and technology
• Highly qualified and experienced teachers bring each subject to life, providing students with the latest information and innovative teaching methods
• Small class sizes ensure that students have the opportunity to get to know their classmates, as well as their teachers, and receive individual attention and support
• Oxford Medwell Academy offers a range of unique and inspiring courses, from Medicine and Disease Diagnosis to Creative Writing, to suit different needs and interests
• OMA provides a comprehensive residential experience, with full-board accommodation and a range of afternoon and evening activities
• 24h porter services in all colleges of the University of Oxford

Program Outline

It teaches the basics of marketing and product development using a case-based and hands-on approach. The course emphasizes creative individual work and collaborative decision-making in group settings. The objective is to equip students with a strong knowledge base in marketing.

Outline:

The course uses a hands-on approach, including a “Marketing Challenge” where students work in small groups to develop the marketing of a product they create. Topics covered include the marketing environment, the STP process (Segmentation, Targeting, Positioning), the 4Ps of the marketing mix (Product, Price, Place, Promotion), and consumer buying behavior. The course is delivered through lectures, case discussions, and readings. However, it mentions a graduation ceremony, certificate, and report card will be provided. A recommendation letter can be provided upon request.

Teaching:

The course is taught by expert tutors. The teaching methods include lectures, case discussions, and readings. The class size is capped at a maximum of 16 students, ensuring individual attention and support.

Careers:

The course is beneficial for students interested in business and product development, and those looking to work in marketing strategy or advertising-related areas.

Other:

The course is offered at the University of Oxford colleges. It includes accommodation (half-board) in prestigious colleges, a graduation ceremony, a certificate, a report card, and cultural excursions across the UK. The course is designed for ages 12-15. The program is offered in two sessions: July 6th-19th and July 20th-August 2nd. Oxford Medwell Academy (OMA) provides the course and emphasizes its world-class summer educational and cultural experiences. OMA highlights its access to leading university facilities, highly qualified teachers, small class sizes, and a comprehensive residential experience with full-board accommodation and various activities. 24-hour porter services are available in all University of Oxford colleges where students are housed. The course includes cultural excursions to Oxford landmarks, museums, and potentially London, including West End theatre.