Bachelor of Arts in Business Administration with a Specialization in Automotive Management
Program Overview
The B.A. in Business Administration with Automotive Management program at FHDW Hannover prepares students for leadership roles in the automotive industry. Combining theoretical knowledge and hands-on experience, the program emphasizes automotive technologies, global market structures, and emerging trends like e-mobility. It offers flexible financing options and a practice-oriented approach with six integrated practical phases, equipping graduates for success in various automotive industry positions.
Program Outline
Degree Overview:
The Bachelor of Arts: BWL mit Automotive Management (B.A.) program at FHDW Hannover prepares students for leading roles in the automotive industry. It emphasizes a practice-oriented approach, combining theoretical knowledge with real-world applications to equip students for success in the industry and to drive innovation. The program is designed to be completed in three years (full-time) and leads to a Bachelor of Arts (B.A.) degree. It offers two financing options: self-financing and company-sponsored places. The program is described as providing a "perfect foundation for a career in the automotive industry." Students will gain knowledge of automotive technologies, global market structures, and the latest trends. The program promises to make students "fit for suitable positions in the automotive industry" within three years, whether at international manufacturers, established suppliers, or innovative startups. The program is described as taking students' careers "to the next level."
Outline:
The program spans three years and includes six integrated practical phases. The curriculum covers:
- Automotive Management: Fundamentals of the automotive industry, marketing and sales in the automotive industry, an automotive industry study project, production in the automotive industry, procurement management and logistics in the automotive industry.
- Integrated Company Management: Strategic management, operational service and quality management, business ethics, business analytics and the use of artificial intelligence, market-oriented company management, BWL integration project.
- Fundamentals and Advanced Studies in Business Administration (BWL): Fundamentals of business administration, fundamentals of accounting, marketing management, fundamentals of commercial law, balance sheet preparation according to HGB, human resource management, investment and financing.
- Scientific Methods: Financial mathematics, descriptive statistics, inductive statistics, economics, scientific work, scientific project report (mandatory).
- Transversal Qualifications: Teamwork, Business English 1 – Correspondence, Business English 2 – Meetings, Business English 3 – Presentations, Fundamentals of Commercial Law, Business Psychology. The program involves 180 ECTS credits.
Teaching:
The program emphasizes a practice-oriented approach with six integrated practical phases. Students benefit from personal support in small study groups and a modern learning environment designed for individual development. The program is taught at FHDW Hannover.
Careers:
Potential career paths after graduation include:
- Sales Manager in the Automotive Sector: Developing sales strategies, leading sales teams, and optimizing sales processes.
- Product Manager in the Automotive Industry: Developing and managing innovative vehicle models, coordinating market launches, and optimizing products along the entire value chain.
- Innovation Manager for E-Mobility: Driving the development of new technologies and concepts for electric vehicles.
Other:
The program offers two equivalent financing options: self-financing and company financing. The advantages of each are detailed. Self-financing offers complete freedom in choosing and designing practical phases, flexible internships adaptable to individual life and career plans, independence and diverse insights into different company cultures, opportunities for self-discovery and professional orientation, and potential job opportunities and master's degree tuition reimbursement from future employers. The Hochschule (university) is described as a multiple award-winning institution that fosters personal exchange and close contact with students, offering 1:1 communication with professors and comprehensive support throughout the studies. The program is described as being "state-recognized" through ZEvA accreditation.
The monthly tuition fees are 670 euros.
This university is a private, non-profit institution with over 25 years of experience in education. It focuses on business and information technology programs, offering an approach where academic training and professional qualifications go hand in hand. Unlike many other universities, students here benefit from personal and individualized support from dedicated lecturers.
The university maintains high-quality standards, with its bachelor's degree program offering 210 credit points instead of the usual 180. This structure not only provides excellent preparation for pursuing a master’s degree but also broadens access to a wide range of postgraduate opportunities.
Entry Requirements:
Fachhochschulreife (equivalent to a higher education entrance qualification). An aptitude test assessing English language skills and social competencies is also required, as per the admission regulations.
