Lancaster University Leipzig's BSc (Hons) Business Management and Media integrates business studies with media exploration, equipping students with an understanding of their interplay in today's world. The program focuses on critical analysis, data analytics, and practical skills, preparing graduates for careers in business management, media, and creative industries. Guided by decolonising initiatives, the curriculum promotes awareness of intersectional inequalities in media representations.

Degree Overview:

The BSc (Hons) Business Management and Media is a three-year bachelor's degree program offered at Lancaster University Leipzig. The program integrates the study of contemporary business organizations, operations, structures, processes, and decision-making with the exploration of media communications, platforms, industries, forms, and patterns of media presumption. It critically examines the relationship between business and management within a media-saturated world. The program aims to equip students with the theoretical insights, analytical skills, and knowledge needed to understand the role of media in today's economy and society. Skills modules cover key functions undertaken by business managers, entrepreneurs, and their teams. The curriculum incorporates live case studies and authentic business issues. The program is guided by decolonising the curriculum initiatives, paying special attention to the role of media industries and representations in producing and reproducing intersectional inequalities and power asymmetries. Leipzig's thriving media industry, encompassing print, broadcasting, digital media, and film, provides a relevant context for the program.

Outline:

The program is structured across three years (full-time), with intakes in October and January (Foundation start).

Year One Modules:

• Introduction to Management:
Introduces traditional and non-traditional management ideas, team working, and management capabilities. Focuses on understanding basic management theories and their limitations.
• Entrepreneurship: Innovating New Future:
Challenges preconceived notions about entrepreneurship, considering it in various contexts (social, environmental, self-expression, profit-driven). Combines theory and practice, featuring input from entrepreneurs in residence.
• Introduction to Business Analytics:
Develops skills in data analysis for business performance insights. Covers quantitative techniques for data collection, analysis, interpretation, and application to management problems. Includes using word processing and spreadsheet software. Involves a case study and report writing.
• Principles of Marketing:
Examines marketing theory and practice, connecting it to business management. Covers market offerings (brands, products, services), the competitive marketplace, consumer engagement (including digital marketing), and information utilization for innovation and marketing planning. Develops critical thinking, analysis, and presentation skills.
• Transformations: from Mass Media to Social Media:
Introduces old and new media, their interlinkages, and their role in contemporary society. Explores ideology, media representation (gender, race, class), and audience participation. Covers topics like platform infrastructure, news production, and media practices.
• Employability and Careers:
A two-stage module (Michaelmas and Lent terms) focusing on self-awareness and opportunity awareness. Develops knowledge of the graduate labor market, effective job search strategies, personal and professional identity, and personal branding.

Year Two Modules:

• Key Perspectives in Media and Culture:
Develops critical and analytical approaches to media and culture, integrating theoretical and practical approaches.
• Skills for Researching Social and Cultural Life:
Focuses on active learning and developing research skills (interviewing, discourse analysis, ethnography, quantitative surveys). Includes practical application of methods and feedback on project ideas for the final year dissertation.
• Introduction to Economics for Managers:
Introduces economic analysis from a business perspective, applying microeconomic theory to business issues.
• Introduction to Financial Accounting for Managers:
Introduces the analysis and use of published financial statements and the concepts underlying financial reporting. Considers the relationship between companies and their financial environment.
• Employability and Careers II:
Builds upon the first-year module, focusing on decision-making and transition skills for graduate employability. Covers practical career planning, action plans, and effective responses to the recruitment process.
• Choose 1 from the following:
• Viral Media:
Combines theoretical and practical approaches to viral media, investigating its role in the digital landscape. Explores practical, ethical, and cultural aspects, linking viral theory to concepts like remix culture, produsage, spreadable media, and internet memes. Includes a team video project.
• Media and Visual Culture:
Examines the role of images in contemporary culture, exploring vision, power, inequality, representation, and media technologies. Covers theories and practices related to vision, knowledge, the gaze, media representation, and identity.
• Plus any two of the following:
• Introduction to Operations Management
• Spreadsheet Modelling for Management
• Entrepreneurial Mindset
• The Changing Role of Management
• Social Media Marketing
• Global Classroom (Media)

Year Three Modules:

• Social Media and Activism:
Investigates the use of social media in activist campaigns and social movements. Covers theories, concepts, and debates, and includes the practical production and evaluation of an online social media campaign.
• Journalism and Multimedia Production:
Introduces the basics of journalism using digital technologies (audio, video, writing, photography, data). Covers journalism theories and practices, with a final journalistic product as assessment.
• Games, Play and Media:
Combines theory and practice through co-designing a video game pitch and gamification of classroom activities. Covers theories of gamification, video games as hybrid media, playful media, meta-gaming, ludification, resistant play, and the politics of game design.
• Independent Dissertation Project:
Students conduct independent research, choosing between a written dissertation (8000 words) or a media project dissertation (practical work and 4000-word critical reflection). Includes proposal submission and individual supervision.
• Plus any three modules from the following:
• Principles of Strategic Management
• Sustainability, values and ethics
• Rethinking Leadership
• Business and Management in the 21st Century
• Global Classroom (Media)

Assessment:

Assessment methods vary across modules and include individual coursework (oral and written presentations), examinations, and team projects (such as the video project in Viral Media and the social media campaign in Social Media and Activism). The final year includes an independent dissertation project (either a written dissertation or a media project with a critical reflection).

Teaching:

Teaching is delivered through a combination of small group lectures, group-based tutorials, and individual coursework. Students are encouraged to undertake independent study to supplement their learning. The program features input from entrepreneurs in residence and interaction with practicing professionals in the field.

Careers:

The BSc in Business Management and Media equips graduates with skills for various careers in business management and media. Leipzig's media industry, with its strong presence in publishing, digital media, film, and television, offers diverse opportunities. The program's focus on both business management and media provides a broad skillset applicable to traditional businesses, management roles, media companies, and creative industries.

Other:

The program awards a BSc (Hons) degree from Lancaster University in the UK. The program's curriculum is informed by decolonising the curriculum initiatives, addressing issues of intersectional inequalities and power asymmetries within media industries and representations. The location in Leipzig, Germany, is emphasized as a significant creative center with a thriving media industry and a rich history.

| Fees Type | Fees per year | | ------- | ------- | | International | €18,000 | | EU/UK | €10,800 |

Lancaster University Leipzig is a branch campus of Lancaster University in the UK, and the courses it provides are the same as those in the UK.

The campus is located in the city centre of Leipzig and welcomes German, EU and international students. The university offers Bachelor’s, Master’s, Foundation or Pre-Master’s entry.

Upon successful completion of one of the programmes, students who study in Leipzig receive their degrees from Lancaster University. It does not matter where a student studied – either at the Leipzig campus or at the main Bailrigg campus in the UK – students are awarded the same degree certificate issued by Lancaster University in the UK, which will enable students to apply to any postgraduate programme either in Germany, the UK or in any other country in the world.

A Lancaster University degree is internationally recognised and highly valued by institutions and employers. Lancaster University’s operation in Leipzig has been approved by the Saxon State Ministry for Higher Education, Research and the Arts. The campus is located in the heart of the city of Leipzig and welcomes both German, EU and international students.