Introduction to Digital Marketing
Program Overview
Introduction to Digital Marketing
Overview
The course is designed to give the learner an understanding of the techniques and methods required to be successful in digital marketing.
Duration
1-2 Hours
Learning Aims & Outcome
Upon completion of this course, you will have a good understanding of:
- Understanding Your Target Audience
- Creating a Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Influencer Marketing
- Affiliate Marketing
- Video Marketing
- Website Optimization
- E-commerce Marketing
- Measuring and Analysing Digital Marketing Efforts
- Future Trends in Digital Marketing
- Integrating Digital Marketing into a Holistic Marketing Plan
- Ethics and Legal Considerations in Digital Marketing
- Legal Considerations in Digital Marketing
Value of Course
Developed by Professionals
This course is CPD Certified
Assessment
The online assessment is taken on completion of the training material. You will be asked 20 multiple choice questions with a pass mark of 80%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the test as many times as you need with no extra charge.
Course Fee
£ 20
Course Details
- 100% Online
- CPD Certified
- Accessible on Mobile devices
Program Outline
The objectives are to equip participants with knowledge and understanding of strategies and techniques in digital marketing across various channels, including search engines (SEO), social media, email, content marketing, and online advertising. The course also focuses on developing skills to create, measure, and optimize effective digital marketing campaigns, ultimately enabling participants to develop a comprehensive digital marketing plan aligned with business objectives and target audience needs.
Outline:
The course covers the following topics:
- Understanding Your Target Audience
- Creating a Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Influencer Marketing
- Affiliate Marketing
- Video Marketing
- E-commerce Marketing
- Measuring and Analysing Digital Marketing Efforts
- Future Trends in Digital Marketing
- Integrating Digital Marketing into a Holistic Marketing Plan
- Ethics and Legal Considerations in Digital Marketing
- Legal Considerations in Digital Marketing The course duration is 1-2 hours.
Assessment:
The assessment involves a 20-question multiple-choice online test taken after completing the training material. A passing score is 80%. The test is automatically marked, providing immediate results. The course is described as "100% Online" and "Accessible on Mobile devices," implying online self-paced learning.
Other:
The course is developed by professionals and is CPD Certified. The course fee is £20.
London College of Professional Studies offers blended learning programs leading to globally recognized qualifications. Located in London, the institution attracts students from across the UK and various parts of the world.
The college is accredited by NCFE CACHE, OTHM, ATHE, and IOSH, which are among Britain’s leading awarding bodies. Additionally, accreditation from ASIC allows students from outside the European Economic Area (EEA) [including EU countries, Iceland, Liechtenstein, Norway, and Switzerland] to apply for a Short-Term Student Visa. This visa permits studying short courses in the UK, with durations of up to 6 months for foundation or pre-master programs and up to 11 months for English language courses.
More than 210 courses are offered, primarily online, at foundation, undergraduate, postgraduate, and PhD levels. To provide these opportunities, the college has partnered with several UK universities and Ofqual-regulated awarding bodies. Students from over 122 countries are currently enrolled, and more than 19,000 students have successfully completed their courses.
Learners are at the center of all activities at London College of Professional Studies. Success is achieved through excellent teaching and high-quality courses, creating opportunities for better futures.
A strong commitment to academic and professional standards defines the institution, with a goal of being internationally recognized for quality teaching resources, student support, and the opportunities provided.
