Introduction to Social Media Marketing
Program Overview
Introduction to Social Media Marketing
Overview
The course is designed to give the learner an understanding of the techniques and methods used in social media marketing.
Aims
The aims of this course are to give you the knowledge and understanding of the following:
- Reaching a large and engaged audience
- Building brand awareness
- Cost-effective
- Measurable results
- Increased customer engagement
- Define your business goals
- Research your target audience
- Choose the right platforms
- Create a content calendar
- Define your brand voice
- Plan for engagement
- Measure your success
- Demographic information
- Interests and behaviours
- Pain points and challenges
- Content
- Platforms
- Audience
- Align with your overall business goals
- Make them SMART
- Set realistic expectations
- Website traffic
Duration
1-2 Hours
Learning Aims & Outcome
Upon completion of this course, you will have a good understanding of:
- Developing a Social Media Marketing Strategy
- Conducting Market and Competitor Research
- Setting Objectives and Measuring Success
- Creating a Content Calendar and Posting Schedule
- Leveraging Visual Content for Social Media
- Engaging with Your Followers: Responding to Comments and Direct Messages
- Running Social Media Ads
- Utilizing Social Media Analytics
- Maximizing Reach and Engagement on Different Social Media Platforms
- Managing a Crisis on Social Media
- The Future of Social Media Marketing
Value of Course
Developed by Professionals
This course is CPD Certified
Assessment
The online assessment is taken on completion of the training material. You will be asked 20 multiple choice questions with a pass mark of 80%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the test as many times as you need with no extra charge.
Course Fee
£ 20
Course Details
- 100% Online
- CPD Certified
- Accessible on Mobile devices
Program Outline
The course is 1-2 hours in duration. It is developed by professionals and is CPD Certified.
Outline:
The course covers the following topics: Developing a Social Media Marketing Strategy; Conducting Market and Competitor Research; Setting Objectives and Measuring Success; Creating a Content Calendar and Posting Schedule; Leveraging Visual Content for Social Media; Engaging with Your Followers: Responding to Comments and Direct Messages; Running Social Media Ads; Utilizing Social Media Analytics; Maximizing Reach and Engagement on Different Social Media Platforms; Managing a Crisis on Social Media; and The Future of Social Media Marketing.
Assessment:
The assessment consists of a 20-question multiple-choice online test taken after completing the training material. A passing score is 80%. The answers are automatically marked, providing immediate results.
Other:
The course is 100% online, CPD certified, and accessible on mobile devices. The course fee is £20. A sample certificate is shown.
London College of Professional Studies offers blended learning programs leading to globally recognized qualifications. Located in London, the institution attracts students from across the UK and various parts of the world.
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