Starting an eCommerce Business

Program Overview

Starting an eCommerce Business

Overview

The course is designed to give the learner the knowledge and skills necessary to set up and run an e-commerce business.

Duration

1-2 Hours

Learning Aims & Outcome

Upon completion of this course, you will have a good understanding of:

• What is eCommerce
• History of eCommerce
• Benefits of Starting an eCommerce Business
• Challenges of Starting an eCommerce Business
• Market Research and Analysis
• Types of Market Research
• Conducting a Market Analysis
• Define the Target Audience
• Research the Competition
• Analyse the Industry
• Analyse the Costs
• Choosing the Right Product – Making the Right Choice
• Factors to Consider When Choosing a Product
• Step-by-Step Guide for Choosing the Right Product
• Building Your Online Store
• Creating a Strong Brand Identity
• Marketing Your Business
• Setting Up Payment and Shipping
• Shipping Options
• Shipping Rates
• Returns and Refunds
• Managing Inventory and Order Fulfilment
• Inventory Management
• Order Fulfilment
• Understanding Customer Expectations
• Establishing a Customer Service Policy
• Implementing a Customer Service System
• Providing Exceptional Customer Service
• Measuring Customer Satisfaction
• Analytics and Metrics
• Scaling and Growing Your Business

Value of Course

Developed by Professionals

This course is CPD Certified

Assessment

The online assessment is taken on completion of the training material. You will be asked 20 multiple choice questions with a pass mark of 80%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the test as many times as you need with no extra charge.

Course Fee

£ 28

Course Details

• 100% Online
• CPD Certified
• Accessible on Mobile devices

Program Outline

The overview highlights the course's goal of providing understanding in areas such as low start-up costs, wide reach, flexibility, automation, competition, shipping and logistics, marketing, technology, market demand, profit margins, unique selling points, product sourcing, choosing a platform, and setting up payment options.

Outline:

The course covers the following topics:

• What is eCommerce: A foundational understanding of e-commerce.
• History of eCommerce: A historical overview of the development of e-commerce.
• Benefits of Starting an eCommerce Business: Exploring the advantages of online businesses.
• Challenges of Starting an eCommerce Business: Identifying and understanding the difficulties involved.
• Market Research and Analysis: Methods and techniques for market research.
• Types of Market Research: Different approaches to market research.
• Conducting a Market Analysis: Practical application of market analysis.
• Define the Target Audience: Identifying the ideal customer base.
• Research the Competition: Analyzing competitors in the market.
• Analyse the Industry: Understanding the industry landscape.
• Analyse the Costs: Evaluating the financial aspects of the business.
• Choosing the Right Product – Making the Right Choice: Strategies for selecting suitable products.
• Factors to Consider When Choosing a Product: Key elements to consider during product selection.
• Step-by-Step Guide for Choosing the Right Product: A structured approach to product choice.
• Building Your Online Store: Creating and setting up an online store.
• Creating a Strong Brand Identity: Developing a unique brand image.
• Marketing Your Business: Strategies for marketing an online business.
• Setting Up Payment and Shipping: Establishing payment gateways and shipping methods.
• Shipping Options: Exploring various shipping options.
• Shipping Rates: Determining appropriate shipping costs.
• Returns and Refunds: Handling returns and refunds effectively.
• Managing Inventory and Order Fulfilment: Efficient inventory management and order processing.
• Inventory Management: Techniques for managing inventory.
• Order Fulfilment: Streamlining the order fulfillment process.
• Understanding Customer Expectations: Meeting customer needs and expectations.
• Establishing a Customer Service Policy: Creating a customer service policy.
• Implementing a Customer Service System: Setting up a customer service system.
• Providing Exceptional Customer Service: Delivering high-quality customer service.
• Measuring Customer Satisfaction: Tracking and measuring customer satisfaction.
• Analytics and Metrics: Using data to improve business performance.
• Scaling and Growing Your Business: Strategies for business growth.
The course duration is 1-2 hours.

Assessment:

The assessment consists of a 20-question multiple-choice online test with an 80% pass mark.

Other:

The course is 100% online, CPD certified, and accessible on mobile devices. It is developed by professionals and is £28. A sample certificate is available to view.