Corporate Communication and Public Relations

Program Overview

The Bachelor Programme in Corporate Communication and Public Relations at IULM University equips graduates to manage communication processes within organizations. The curriculum emphasizes communication tools, stakeholder engagement, and a broad skillset in business and humanities. Students can choose between Italian and English instruction and benefit from international partnerships for dual degrees. Graduates pursue careers in various communication-related roles, including product and brand management, social media management, and public relations.

Program Outline

Degree Overview:

The Bachelor Programme in Corporate Communication and Public Relations at IULM University is the first of its kind in Italy. It aims to prepare graduates for careers in managing internal and external communication processes within private and public organizations. The program equips students with the skills to utilize various communication tools, from traditional advertising to new media, enabling them to create customized messages and interact directly with their audience. The curriculum necessitates understanding not only communication mechanisms but also the workings of the institutions and individuals involved, as well as the broader economic and social context. Since the 2019-2020 academic year, the course has been offered in both Italian and English, providing students with an international mindset and preparing them for global career paths. The English-language program is symmetrical to the Italian one. The program's objective is to train communication professionals capable of managing relationship processes between companies and their stakeholders to boost sales, build brands, enhance visibility, and strengthen reputation. Graduates will be proficient in using various communication tools, from traditional advertising to social media, to interact with diverse audiences (customers, partners, institutions, media, influencers). They will also be able to develop and evaluate communication strategies and plans. The degree course provides a broad skillset encompassing business management, marketing, organization, law, sociology, psychology, consumer analysis, and communication and public relations. Emphasis is placed on developing digital skills, foreign language proficiency, intercultural skills, and professional writing abilities. However, it does not offer a detailed course schedule or a complete list of all modules with descriptions. The text does state that the program is 180 credits and lasts 3 years. It also mentions that a dual degree is possible in cooperation with Dublin Business School (Ireland) or Royal Roads University (Canada), with application during the second year and mobility during the third. Upon return, students complete their thesis at IULM to obtain their Italian degree.

Teaching:

The teaching methodology integrates face-to-face lessons, discussions of business cases, exercises, and workshops. The faculty comprises university professors and professionals from the corporate sector and communication agencies.

Careers:

Graduates can pursue careers as product managers, brand managers, social media managers, event managers, media relations officers, or account managers.

Other:

The Bachelor Programme in Corporate Communication and Public Relations at IULM University is the first of its kind in Italy. The program is offered in both Italian and English. The course contact person is Alessandra Mazzei. The program falls under the Faculty of Communication and is classified as a Bachelor's degree (D.M. 270/2004), belonging to the degree class L-20 - Communication sciences. Access is through a selective knowledge testing process with a scheduled number of places.