Artificial Intelligence for Bu - IULM University

Tuition Fee

Start Date

Medium of studying

Duration

24 months

Program Facts

Program Details

Degree

Masters

Major

Artificial Intelligence | Data Analytics | Data Science

Area of study

Information and Communication Technologies

Timing

Full time

Course Language

English

About Program

Program Overview

The Master's Degree in Artificial Intelligence for Business and Society from IULM University in Milan is a two-year, 120-credit program that combines humanistic and technological content to train professionals in using AI and Big Data analysis for marketing and business innovation. Taught by experts in the field, the program aims to develop specialists with transversal skills for defining business growth paths and applying innovative technologies. Graduates will be prepared for roles requiring the application of AI and Big Data analysis in marketing, communication, and business management.

Program Outline

Degree Overview:

The Master's Degree in Artificial Intelligence for Business and Society is a two-year, 120-credit program taught in Italian at IULM University in Milan. The curriculum blends humanistic and technological content, lectures, and workshops. The program aims to produce professionals who can bridge the gap between technological advancements and practical applications in marketing, communication, and business management. Graduates will gain knowledge and skills in business, marketing, and corporate communication using advanced technologies (including machine learning and AI); statistical-methodological tools for advanced data analysis to inform marketing and business decisions; technological skills to manage projects and apply information systems solutions, considering commercial, socio-organizational, and regulatory aspects; and sociological, communicative, and legal skills, along with a critical perspective, to design innovative solutions considering contemporary societal changes, with a focus on ethical and sustainability dimensions of innovation. The program aims to develop specialists with transversal skills (theoretical-strategic and operational) for defining business growth paths and applying AI and innovative technologies. It develops skills in Big Data processing, decision-making, and strategic abilities for analytical and managerial roles in private and public companies, including international ones. There is a significant technological component focused on data analysis and AI.

Teaching:

The teaching staff includes Guido Di Fraia (CEO of IULM AI Lab), Riccardo Manzotti (philosopher, psychologist, and AI expert), Francesco Della Beffa (expert and lecturer in statistics and mathematical models, especially in social and market research), and Giuseppe Messina (Technology Delivery Manager at Sky and lecturer in Big Data management). The program uses a blend of lectures and workshops.

Careers:

The program aims to prepare graduates for roles requiring the application of AI and Big Data analysis in marketing, communication, and business management. The text highlights that these are increasingly sought-after skills in the job market.

Other:

The program is offered under the Faculty of Communication and has the Italian name "Intelligenza Artificiale, impresa e società". The degree class is LM-91 - Techniques and methods for the information society. Access to the course is selective, requiring a knowledge test. The academic year is 2025/2026. The course order is D.M. 270/2004.