Program Overview

The Master's University Retail Brand & Customer Experience Management program trains professionals to manage modern retail challenges through an integrated approach. The program focuses on customer experience management, integrating physical and digital channels, and equipping graduates with the skills necessary for success in the retail industry. Through active learning, corporate workshops, and a study tour, students develop a deep understanding of brand management and customer interaction. Graduates can pursue various career paths in the retail sector, including brand manager, customer experience manager, and digital marketing manager.