Master's Specialist Event Management and Communication

Program Overview

The Master's Specialist Degree in Event Management and Communication equips students with advanced skills in event planning, marketing, and communication for the live events industry. Through exclusive partnerships with industry leaders, the program offers a vast network, internship opportunities, and expert insights from professionals. This 4-month, full-time program in Milan combines theoretical lessons with project work and industry guest lectures, preparing students for successful careers in the event management sector.

Program Outline

Degree Overview:

The Master's Specialist Degree in Event Management and Communication provides in-depth knowledge in communication, marketing, and management for working in the event and live communication industry. The program aims to equip students with the skills needed to succeed in this field. The master's program supports students with CV preparation, interview practice, and internship searches. It is aimed at secondary school students, first and second-level graduates from Italian universities, foreign students with equivalent qualifications, and marketing and events sector operators seeking professional updates.

Outline:

The program covers thematic areas including: event market study and trends; the stages of organizing an event; brand and event management; event organization across different fields; the legal, financial, and ethical scenario; and communication and digital marketing for events. The teaching method combines theoretical lessons with project work and practical lectures given by consultants, managers, entrepreneurs, and journalists. The duration of classes is 4 months, and the program is full-time. A study visit in Italy is included.

Teaching:

The teaching method combines theoretical lessons with project work and practical lectures held by consultants, managers, entrepreneurs, and journalists.

Careers:

The program prepares students for careers in the event and live communication industry. The partnerships with ADC Group, the Club of Events, and BEA provide access to a network of companies and agencies, increasing career opportunities.

Other:

Some companies and agencies that have participated in past editions of the Master include: SG Company, Campari, UniCredit, Bosch, Filmmaster, Live Nation, Rai Pubblicità, Triennale, Lavazza, QC Terme, Malta Tourism Authority, Lega Serie A, PG Esports, and Accademia Teatro Alla Scala. The program is based in Milan. A 3-6 month optional internship is offered. The program starts in the fall.