Program Overview

The Executive Master in Behavioural Economics e Nudging trains professionals to become "architects of choices" who can guide decision-making processes using behavioral economics principles and neuromarketing tools. The program focuses on two thematic areas: Behavioral Finance and Insurance, and Behavioral Insights and Interventions. Taught in Italian over six months, it prepares students for careers in management and change planning roles, particularly in financial institutions, marketing, and human resources.