Behavioral Economics e Nudging. Scienze Comportamentali, architettura delle scelte e change management
| Program start date | Application deadline |
| 2024-03-01 | - |
Program Overview
The Executive Master in Behavioural Economics e Nudging trains professionals to become "architects of choices" who can guide decision-making processes using behavioral economics principles and neuromarketing tools. The program focuses on two thematic areas: Behavioral Finance and Insurance, and Behavioral Insights and Interventions. Taught in Italian over six months, it prepares students for careers in management and change planning roles, particularly in financial institutions, marketing, and human resources.
Program Outline
Degree Overview:
The Executive Master in Behavioural Economics e Nudging. Scienze Comportamentali, architettura delle scelte e change management is the first Master's course in Italy to teach the principles of Behavioural Economics and Neuromarketing and their applications to effectively guide decision-making processes. Behavioral Economics, a relatively recent scientific discipline, is presented as a key to interpreting human behavior in the face of change. A key competence developed is the ability to observe and scientifically interpret behavior, including its hidden and peculiar dimensions (verbal behavior, thought processes, emotions). The master's course is also suitable for young graduates with internship experience in organizational and design contexts, who will undergo an initial preparatory phase to integrate organizational knowledge.
Outline:
The program includes the following thematic areas:
- Behavioral Finance and Insurance (60 hours)
- Behavioral Insights and Interventions (60 hours)
Teaching:
The program uses a blended learning format. The teaching methods include workshops to learn the use of empirical methodologies and appropriate intervention tools. The Scientific Director is Prof. Paolo Moderato.
Careers:
The Executive Master in Behavioural Economics targets professionals in management and change planning roles within organizational contexts. Specifically:
- Behavioral Finance and Insurance: Professionals with managerial roles in credit and insurance institutions responsible for pricing and marketing policies.
- Behavioral Insights and Interventions: Service designers, human resources managers, marketing managers, and change strategists in public and private organizational contexts, including third-sector companies.
Other:
The main partner of the Master is Ogilvy Consulting. The program is taught in Italian and lasts 6 months, starting in March. A 3-6 month optional internship is available. The program headquarters are in Milan.
Founded in 1968 by the Fondazione Scuola Superiore per Interpreti e Traduttori, IULM University (originally I.U.L.M.) was established to address labor market needs through modern language training. Over the years, it evolved to meet emerging trends in communication, culture, and professional education:
- 1968: Founded by Senator Carlo Bo and Professor Silvio Baridon as a University Institute of Modern Languages.
- 1970s: Focused on language studies, preparing students for international markets.
- 1980s: Expanded into communication and consumer society, launching the Special School of Public Relations, the first of its kind in Italy.
- 1990s: Consolidated its role in communication with the addition of the Faculty of Communication and Performing Arts alongside the historic Faculty of Foreign Languages and Literatures. Renamed "Free University of Languages and Communication IULM" in 1998.
- 2000s to Present: Diversified offerings, emphasizing cultural preparation, tourism, and heritage alongside professional readiness through innovative programs and collaborations.
The mission of IULM is to train professionals capable of thriving in global markets while fostering personal awareness and cultural understanding. Its integrated approach combines theory with practical experience, ensuring graduates are well-prepared for the workforce and personal development.
Faculties and Departments
Faculties:
- Focus on bridging future talent with excellence in both public and private sectors, offering three-year degrees, Master’s programs, and postgraduate courses.
- Areas include communication, cultural heritage, tourism, and modern languages.
Departments:
- Emphasize research as a cornerstone of academic and societal contribution, focusing on areas like corporate communication, politics, anthropology, fashion, and more.
Departments include:
- Business, Law, Economics, and Consumer Behavior (Carlo A. Ricciardi).
- Communication, Arts, and Media (Giampaolo Fabris).
- Humanities.
IULM invests significantly in research funding, scholarships, and academic development to drive innovation and contribute to institutions and businesses.
Unique Features
- A pioneer in modern languages and communication education in Italy.
- Combines cultural enrichment with professional readiness.
- Partners with non-academic institutions to develop projects that benefit teaching, research, and society.
- Offers a wide range of educational opportunities, from undergraduate to postgraduate and professional courses.
IULM remains a dynamic institution, adapting to changing market demands while emphasizing cultural and personal growth.
For those in finance and insurance, managerial roles in credit and insurance institutions with responsibility for pricing and marketing are specified. Other target groups include service designers, HR managers, marketing managers, and change strategists in public, private, and third-sector organizations. Young graduates with internship experience in organizational and design contexts may also apply, but will undergo a preparatory phase to integrate organizational knowledge.
