Cinema, series and shows on audiovisual platforms: production, communication and programming
| Program start date | Application deadline |
| 2024-10-01 | - |
Program Overview
The Master's Executive program in "Cinema, series and shows on audiovisual platforms" partners with Sky to provide comprehensive knowledge in designing and producing programs and television formats dedicated to cinema and series. Through a combination of expert testimonials, case histories, and practical workshops, this part-time program in Milan covers topics from programming to production, communication, and merchandising, preparing students for careers in television and communication agencies. Graduates gain a 360° understanding of the field, enhancing their professional profiles.
Program Outline
Degree Overview:
The Master's Executive program in "Cinema, series and shows on audiovisual platforms: production, communication and programming" is a collaboration with Sky and is described as the only course in Italy providing participants with the know-how to design and produce programs and television formats dedicated to cinema and series. It covers a range of topics from daily columns to large live events. The program aims to equip students with the techniques and tools to understand linear and on-demand programming mechanisms on audiovisual platforms, the logic governing programming on satellite channels specializing in cinema and seriality, and their communication strategies (including web and social media).
Outline:
The program covers the following thematic areas:
- Linear and on-demand programming
- Communication and merchandising
- Editorial staff
- TV Author
- Production
- Direction and post-production Practical workshops are included, focusing on:
- Creating a cinema format and building the lineup of a film program.
- Budgeting a program/event, production planning, and organization of a program/event.
- Directing an event/TV program.
- Finalizing a TV product.
Teaching:
The program utilizes a combination of expert testimonials (university lecturers, managers, journalists, art directors, authors, film critics, producers, directors), case histories, practical workshops, and guided tours of Sky's recording studios. The Scientific Director is Prof. Gianni Canova, and the Head of teaching is Marta Nicole Mauri and Gabriele Acerbo.
Careers:
Possible job opportunities include positions at television and broadcaster networks, production houses, communication agencies, public relations agencies, and press offices. The program aims to create a professional profile with a 360° understanding of communication and television production.
Other:
The program is taught in Italian, lasts 5 months, starts in October, is part-time, and is based in Milan, Italy. A study visit in Italy is included, and a 3-6 month optional internship is available. The target audience is graduated students and professionals. A partner is Sky.
Founded in 1968 by the Fondazione Scuola Superiore per Interpreti e Traduttori, IULM University (originally I.U.L.M.) was established to address labor market needs through modern language training. Over the years, it evolved to meet emerging trends in communication, culture, and professional education:
- 1968: Founded by Senator Carlo Bo and Professor Silvio Baridon as a University Institute of Modern Languages.
- 1970s: Focused on language studies, preparing students for international markets.
- 1980s: Expanded into communication and consumer society, launching the Special School of Public Relations, the first of its kind in Italy.
- 1990s: Consolidated its role in communication with the addition of the Faculty of Communication and Performing Arts alongside the historic Faculty of Foreign Languages and Literatures. Renamed "Free University of Languages and Communication IULM" in 1998.
- 2000s to Present: Diversified offerings, emphasizing cultural preparation, tourism, and heritage alongside professional readiness through innovative programs and collaborations.
The mission of IULM is to train professionals capable of thriving in global markets while fostering personal awareness and cultural understanding. Its integrated approach combines theory with practical experience, ensuring graduates are well-prepared for the workforce and personal development.
Faculties and Departments
Faculties:
- Focus on bridging future talent with excellence in both public and private sectors, offering three-year degrees, Master’s programs, and postgraduate courses.
- Areas include communication, cultural heritage, tourism, and modern languages.
Departments:
- Emphasize research as a cornerstone of academic and societal contribution, focusing on areas like corporate communication, politics, anthropology, fashion, and more.
Departments include:
- Business, Law, Economics, and Consumer Behavior (Carlo A. Ricciardi).
- Communication, Arts, and Media (Giampaolo Fabris).
- Humanities.
IULM invests significantly in research funding, scholarships, and academic development to drive innovation and contribute to institutions and businesses.
Unique Features
- A pioneer in modern languages and communication education in Italy.
- Combines cultural enrichment with professional readiness.
- Partners with non-academic institutions to develop projects that benefit teaching, research, and society.
- Offers a wide range of educational opportunities, from undergraduate to postgraduate and professional courses.
IULM remains a dynamic institution, adapting to changing market demands while emphasizing cultural and personal growth.
