TRAINING CERTIFICATE IN SALESMANSHIP draft

Program Overview

The Salesmanship course empowers participants with essential skills and knowledge to thrive in diverse sales environments. Accredited by CPD, this comprehensive program covers sales concepts, communication and negotiation techniques, and sales promotional campaign management. Delivered through a practical and interactive approach, it prepares individuals for career success in sales-related roles, assisted by the institution's job placement support.

Program Outline

Degree Overview:

The Salesmanship course aims to equip participants with the skills and knowledge necessary to succeed in diverse sales environments, encompassing consumer goods, industrial products, and services. The course recognizes the evolving role of the salesperson, acknowledging their increasing influence on production decisions. It addresses the specialized nature of modern sales management, providing a focused program for professional development. The program is accredited by the CPD (Continuing Professional Development) in the United Kingdom, and participants receive a certificate upon completion.

Outline:

The Salesmanship course is a six-week program delivered over four modules, each lasting three days (Friday-Sunday) in the afternoon to accommodate employed individuals. The modules are:

• Basics of Salesmanship: This module covers the meaning and concepts of salesmanship, the roles and responsibilities of sales professionals, essential personality attributes and skills, and the importance of communication, motivation, negotiation, and assertiveness in sales.
• Selling: This module explores the nature of selling, differentiating between product selling, service selling, and industrial selling.
It emphasizes understanding the elements of successful sales (product, customer, competitors, territory, and timing), buyer behavior, rapport building, networking, sales planning, target breakdown, and closing techniques. It covers selecting promotional tools, consumer sales promotion techniques, comparing publicity and advertising, and the limitations of publicity. A project requiring the development and production of a sales promotion campaign for a product is included.

Teaching:

The organization states it has a database of potential employers and will assist trainees with job placement and referrals. The course is suitable for young graduates or individuals with intermediate qualifications seeking sales positions, mid-level business managers, and individuals planning to start a business.

Other:

The program's training is described as practically focused, going beyond theoretical knowledge. The institution offers support in finding employment for its graduates. The course is offered in online, blended, and campus-based formats with varying fees.