Communication and Digital Mark - European Univer

Tuition Fee

Start Date

Medium of studying

Duration

9 months

Program Facts

Program Details

Degree

Diploma

Major

Digital Marketing | Marketing

Area of study

Business and Administration

Timing

Full time

Course Language

English

About Program

Program Overview

The Communication and Digital Marketing in Healthcare program empowers healthcare professionals with communication skills and knowledge for professionals seeking healthcare communication roles. It covers internet channels, reliable scientific sources, online marketing, and project management in healthcare communication. Students develop a comprehensive communication and digital marketing plan for applications like healthcare promotion and digital reputation building.

Program Outline

Degree Overview:

The Communication and Digital Marketing in Healthcare program aims to develop communication skills for healthcare professionals and provide knowledge for communication professionals wanting to work in healthcare. The program covers main communication channels and tools on the internet, guidance on reliable scientific information sources, online marketing techniques, and design and project management in healthcare communication. Students will develop a comprehensive communication and digital marketing plan for various applications, such as promoting healthcare centers, launching awareness campaigns, or building a professional's digital reputation. The program is designed for healthcare professionals interested in digital communication and for professionals in journalism, communication sciences, marketing, or similar fields who want to work in healthcare. Upon successful completion, students receive a diploma in Specialization in COMMUNICATION AND DIGITAL MARKETING IN HEALTHCARE issued by the university in which they enrolled.

General Objective:

To develop a communication and digital marketing plan to disseminate and promote different proceedings related to healthcare.

Specific Objectives:

Detecting the communication needs for a healthcare project and defining the strategies needed for achieving them.
Recognizing the advantages and disadvantages of the main channels of communication on the Internet.
Knowing how to design an attractive communication style that is adapted to the client’s or the patient's profile.
Using the tools and techniques necessary to communicate in an effective, responsible and scientifically rigorous manner.

Outline:

The program has a total of 30 ECTS credits and a duration of 9-12 months depending on student dedication. It's structured into two parts:

1st PART: SUBJECTS (25 CREDITS)

This part covers scientific information search, internet channels and communication tools, online marketing techniques, and design and project management in healthcare communication. | # | SUBJECTS | HOURS | |---|---------------------------------------------------|-------| | 2 | Communication Channels in the Internet and New Formats | 50 | | 3 | Tools and Techniques for Effective Communication on the Internet | 50 | | 4 | Online Marketing for Healthcare Services | 50 | | 5 | Project Management and Design in Healthcare Communication | 50 |

| | TOTAL | 250 |

2nd PART: COMMUNICATION PROJECT (5 CREDITS)

Students develop and implement their own communication project using knowledge gained from the first part. | # | SUBJECTS | HOURS | |---|----------------------|-------| | 1 | Communication Project | 50 |

| | TOTAL | 50 |

Teaching:

The program uses an integrative methodology combining knowledge and skills acquisition through integrative exercises and project practices. The teaching staff includes:

Management: Dr. Guillermo Rodríguez Navarrete, Dr. (c) Ligia María Lee Guandique, Dr. Irma Domínguez.

Careers:

Potential career paths include:

Healthcare professional with digital reputation.
Online healthcare consultant.
Editor or official responsible for the communication of healthcare centers and organizations/companies related to healthcare.
Planning consultant for communication and marketing in healthcare.

Other:

FUNIBER offers FUNIBER Training Scholarships. The program's credit structure may vary depending on the university of enrollment. One ECTS credit is equivalent to 25 hours (10+15). The equivalence may vary for universities outside the European Higher Education Area (EHEA).