MSc in e-Business and Digital Marketing
| Program start date | Application deadline |
| 2025-10-01 | - |
Program Overview
The MSc in e-Business and Digital Marketing at the International Hellenic University equips graduates with expertise in e-Business, digital technologies, and marketing. Emphasizing entrepreneurial and technical skills, the program prepares individuals for managerial, marketing, or entrepreneurial positions in the technology and creative industries. Through a blend of theoretical knowledge and practical skills, the program fosters innovation and diverse learning experiences.
Program Outline
Degree Overview:
The MSc in e-Business and Digital Marketing is a postgraduate program offered by the School of Science & Technology of the University Center of International Programmes of Studies at the International Hellenic University. The program aims to provide graduate-level studies focusing on e-Business. It targets graduates seeking expertise in digital technologies, e-business, and digital marketing. The program emphasizes the combination of entrepreneurial skills and deep technical knowledge to foster innovation within the global e-Business environment. It offers balanced training in Information Technology principles (software and telecommunications) applied to e-Business and marketing practices, along with essential managerial and financing skills for e-Business startups and management. The 18-month (full-time) or 30-month (part-time) course prepares graduates for entrepreneurial, managerial, and marketing positions in the ICT or similar IT-oriented sectors of the creative economy. The syllabus blends theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and underlying technologies, including project management, leadership, team working, management, marketing, entrepreneurial skills, strategic decision-making (innovation and technology management), communication skills, practice-oriented teaching (case studies and real-world examples), data analysis and evaluation, and planning and time management. The program promotes diverse learning resources, teaching styles, and techniques, encouraging abstract reasoning, independent learning, problem-solving, and skills applicable across various fields. Courses are taught exclusively in English, with faculty from Greek and international universities.
Outline:
The MSc in e-Business and Digital Marketing program consists of two semesters of courses and one semester for the postgraduate thesis (full-time), or four semesters of courses and one semester for the thesis (part-time). Upon arrival, students may take foundation courses in Java and SQL to ensure a common programming knowledge base. Students are eligible for the dissertation only after completing the first two semesters. Ninety (90) ECTS credits are required for graduation. The provided course list includes:
- Semester 1: Data Science for Business: Theory and Practice (Compulsory), Digital Entrepreneurship: Developing and Financing an eBusiness (Compulsory), Digital Marketing (Compulsory), ICT Essentials (Compulsory), ICT Management (Compulsory), Web Analytics (Compulsory)
- Semester 2: Digital Organisations: eCommerce and eGovernment (Compulsory), Social Media and Online Community Management (Compulsory), Big Data and Cloud Computing (Elective), Consulting Project (Elective), Data Mining (Elective), Digital Business Strategy (Elective), Human Computer Interaction, Design and User Experience (Elective), Market research and analysis (Elective) The dissertation constitutes the third (full-time) or fifth (part-time) semester.
Teaching:
The program uses a variety of teaching methods and techniques, including practice-oriented teaching based on case studies and real-world examples. The academic staff comes from Universities in Greece and abroad. The program emphasizes the development of independent and self-motivated learning, problem-solving skills, and knowledge and skills common to many employment fields.
Careers:
Graduates are prepared for roles in ICT companies, new technology startups, multinational corporations, SMEs, e-Commerce and Health software companies, mobile network providers, broadband Internet providers, sensor networks and telematics companies, venture capitals, hedge funds, and consulting companies. The university's Careers Office assists students in developing soft skills (communication, interview preparation, CV writing) to enhance job market preparedness.
Other:
The program is certified by the Hellenic Authority for Higher Education (HAHE). Lectures primarily occur on weekday evenings (after 5 PM) and potentially on Saturday/Sunday mornings. Distance learning is also available. The program's location is in Thermi, Thessaloniki. The School of Science & Technology offers scholarships based on academic performance, English language proficiency, and overall profile. A student complaints procedure is in place, including an Appeal Committee and a Student Ombudsman.
The tuition fee for the MSc in e-Business and Digital Marketing program is €3,700. The amount is payable in two installments for full-time mode or four installments for part-time mode at the beginning of each semester.
The International Hellenic University (IHU) is a prominent public university located in Greece, known for its commitment to academic excellence, research, and international collaboration. Established in 2005, IHU is the first state university in Greece where programs are taught exclusively in English, attracting a diverse student body from around the globe.
Mission and Vision
IHU aims to provide high-quality education and foster innovation through interdisciplinary programs, cutting-edge research, and strong ties with industry and academia. The university is dedicated to preparing students for global challenges by offering a dynamic and inclusive learning environment.
Academic Programs
IHU offers a wide range of undergraduate, postgraduate, and doctoral programs across various fields, including business, humanities, social sciences, engineering, and environmental studies. The programs are designed to meet international standards and are taught by a distinguished faculty of academics and professionals.
Research and Innovation
Research is a cornerstone of IHU's mission. The university actively promotes research initiatives and collaborations with international institutions, contributing to advancements in science, technology, and society.
International Collaboration
With a strong emphasis on global engagement, IHU has established partnerships with universities and organizations worldwide. These collaborations provide students and faculty with opportunities for exchange programs, joint research projects, and international networking.
Campus and Facilities
The university's modern campus offers state-of-the-art facilities, including libraries, laboratories, and recreational spaces, ensuring a conducive environment for learning and personal growth.
Why Choose IHU?
- English-taught programs with an international focus.
- A multicultural and inclusive academic community.
- Strong emphasis on research and practical skills.
- Opportunities for global exposure and career advancement.
Entry Requirements:
To be considered for the MSc in e-Business and Digital Marketing program, candidates must have:
- An undergraduate University degree in Engineering, Science, Informatics, Economics & Business Administration, or from Technological Educational Institutes in related subject areas, from a recognized Higher Education Institution in Greece or abroad. Students who are a small number of courses short of their degree may be accepted, provided they submit a certificate of completion of studies by the registration deadline.
Language Proficiency Requirements:
Applicants must demonstrate English language knowledge with a relevant certificate equivalent to at least the State Certificate of Language Learning Level B2, or another certificate proving good English knowledge. However, those holding an undergraduate or postgraduate degree from a foreign university where the language of instruction was English are exempt from this requirement.
