Scale-up Masterclass

Program Overview

The Scale-Up Masterclass is a blended learning program designed for founders and C-level executives of fast-growing companies. It equips participants with knowledge and skills for navigating challenges of rapid growth through face-to-face modules, individual coaching, and online learning. The program fosters a close-knit community, leading to a long-term impact on companies, participants, and their teams. With a 4/5 rating for learning impact, the Masterclass costs €2933 and is an "unparalleled combo of business & tech."

Program Outline

Degree Overview:

The Scale-Up Masterclass is a program designed for founders and C-level executives of fast-growing companies. It aims to equip participants with the knowledge and skills necessary to navigate the challenges of rapid growth, avoiding trial-and-error learning by leveraging the experiences of others who have already traversed this path. The program fosters a close-knit community of like-minded European leaders, providing a unique learning experience with a long-term impact on participants' companies, themselves, and their teams. The overall objective is to help participants bring their young companies to the next level.

Outline:

The Scale-Up Masterclass is a blended learning program consisting of three face-to-face modules, individual coaching sessions, and several online modules. Participants also develop a concrete personal action plan for their company, utilizing an in-company project and the Vlerick Growth Scan© to apply learnings.

• Module 1: Go-to-market strategy and sales (face-to-face): Focuses on accelerating sales processes, shortening sales cycles, implementing account-based marketing for personalized user interactions, building a customer-first culture, and building a sales team.
• Module 3: Bringing it all together (face-to-face): Involves applying insights to an in-company project addressing a business or strategic challenge.
This module includes group coaching, individual expert feedback, and peer guidance to professionalize the business, culminating in a concrete strategic business plan with milestones, actions, and goals.
• Online module: Product management organization (optional): Covers developing product roadmaps, understanding product team roles, and data-driven decision-making.
Taught by Tom Dejonghe (Collibra) & Katie Madding.
• Online module: Raising finance and interacting with investors (optional): Focuses on the need for a board of directors, creating value with the board, developing a long-term vision, and managing investors on the board.
Taught by Dave Berkus (Berkus Tech Ventures) & Sophie Manigart (Vlerick Business School). Taught by Philippe Haspeslagh (Vlerick Business School). The action plan is applied to an in-company project, resulting in a strategic business plan.

Teaching:

The program uses a blended learning approach combining face-to-face modules, online modules, individual coaching, and group coaching sessions. Teaching is delivered by a mix of international experts and highly regarded Vlerick professors, including Xavier Baeten, Veroniek Collewaert, Koen Dewettinck, and Sophie Manigart.

Other:

The program has 277 participants and a 4/5 rating for learning impact. Upcoming editions are scheduled for March 18-19, May 6-7, and June 26, 2025. The program is taught in English and costs €2933 (excluding 21% VAT). A video featuring participant testimonials is available. The program is described as an "unparalleled combo of business & tech".