New Business Development
| Program start date | Application deadline |
| 2025-06-03 | - |
| 2025-09-12 | - |
Program Overview
Through a dynamic curriculum covering business modeling, planning, and execution, it equips intrapreneurs, entrepreneurs, and managers with the skills to drive growth and innovation. The program offers a blend of expert faculty, real-life case studies, and peer feedback, and has a proven track record of success with a 4.6/5 learning impact rating.
Program Outline
Degree Overview:
The New Business Development program at Vlerick Business School is a five-day executive education program designed to equip participants with the strategies and skills needed to successfully identify, validate, and launch new business opportunities. The program aims to increase the success rate of new business activities by providing participants with the tools and knowledge to create robust business plans, confidently pitch their ideas to stakeholders and investors, and build the right teams to execute their plans. The program focuses on developing a sound business plan and building the confidence to pitch the idea internally and to investors. It emphasizes learning to structure proposals, build the right team, and gather new revenue streams. The program is designed for intrapreneurs, middle or senior-level business managers in mature organizations responsible for developing new business opportunities, entrepreneurs developing or refining their business plans, and managers of university spin-offs wanting to bring inventions to market. The program boasts 358 former participants and a 4.6/5 rating for learning impact.
Outline:
The New Business Development program is structured across four modules delivered over five days: Learning includes insights from intrapreneurs and entrepreneurs.
- Module 3: Writing Your Business Plan: This module covers the building blocks of a good business plan, including the dos and don'ts of writing one, mapping the financials of a new business idea, validating growth opportunities, conducting market research, assessing competitive edge, and evaluating feasibility. In addition to the four modules, a half-day "Sounding-board" session is included to help participants refine their business plans. Participants also have the opportunity to learn from other professionals and organizations tackling similar challenges. However, it mentions that participants will receive detailed feedback from faculty and peers on their business plans and presentations throughout the program, particularly during the "Sounding-board" session and the post-module business case presentations.
Teaching:
The program utilizes a variety of teaching methods, including lectures, real-life cases, guest speakers, and coaching. The focus is on entrepreneurialism, providing participants with the knowledge and skills to take their business development management to the next level. The faculty includes:
- Miguel Meuleman: Professor of Entrepreneurship
- Veroniek Collewaert: Professor of Entrepreneurship
- Cedric Donck: Adjunct Professor of Entrepreneurship, internet investor, and independent board member However, it is implied that successful completion will enhance participants' abilities to develop and implement new business ideas, leading to increased opportunities for growth and revenue generation within their current roles or in entrepreneurial ventures. The program targets intrapreneurs, entrepreneurs, and managers of university spin-offs, suggesting that the program aims to improve their existing career prospects or facilitate entrepreneurial pursuits.
Other:
The program is ranked #1 in Open Executive Education in Belgium and #27 worldwide. Past participants have included representatives from various companies (although specific company names beyond Spiromatic are not listed in detail). The program offers upcoming editions in June 2025 and September 2025 in Brussels, and the price is €5595 (excluding 21% VAT). The program is offered in English.
Vlerick Business School is a prestigious Belgian institution with campuses in Brussels, Ghent, and Leuven. Established in 1999 through the merger of MBA programs from Katholieke Universiteit Leuven and Ghent University, it has evolved into a leading European business school.
The school holds the distinguished "triple crown" accreditation, being recognized by EQUIS, AMBA, and AACSB. This places Vlerick among a select group of business schools worldwide that meet the highest standards in management education.
Vlerick offers a range of programs, including MBA, Masters, and executive education courses, emphasizing a practical, hands-on approach in close collaboration with various companies.
The institution is particularly renowned for its expertise in digital transformation, entrepreneurship and innovation, healthcare, energy, and financial services.
In terms of rankings, Vlerick is recognized as a top-tier school by both the Financial Times and QS. Notably, it is ranked number one in the Benelux region for executive education and 19th in Europe.
The school's international outlook is further enhanced by partnerships that allow students to pursue double Masters degrees, spending one year in Belgium and another abroad, at institutions such as the Darla Moore School of Business in the U.S. and EDHEC Business School in France.
With a network of over 25,000 alumni in 99 countries, Vlerick Business School continues to make a significant impact on the global business community.
