| Program start date | Application deadline |
| 2025-03-31 | - |
Program Overview
The Customer Centricity program at Vlerick Business School empowers participants with practical strategies to implement customer-centric approaches in their organizations. Through a blend of theory, case studies, and expert insights, participants gain a comprehensive understanding of customer journey thinking, better customer understanding, and the creation of a customer-focused culture. The program culminates in a sounding board session where participants develop a robust plan for implementing a customer-centric strategy, fostering improved customer satisfaction, loyalty, and revenue growth.
Program Outline
Degree Overview:
The Customer Centricity program at Vlerick Business School is a four-day executive education program designed to equip participants with the skills and confidence to implement a truly customer-driven strategy within their organizations. It combines theoretical concepts, case studies, techniques, and practical examples to highlight the power of a customer-centric approach. Participants will learn from top faculty and expert practitioners, sharing ideas with fellow participants. The overall goal is to leave participants with a practical, customer-centric strategy for their own organization.
Outline:
The program is structured across five modules, followed by a half-day sounding board session: It explores how digital technology can enhance product/service delivery and create a competitive advantage, using real-life examples of successful customer journey approaches driven by AI and big data.
- Module 4: A customer and innovation-focused culture: This module addresses barriers to cultural change, transforming employee resistance into customer curiosity, motivation, and engagement. It focuses on building a culture of innovation, collaboration, and risk-taking.
- Module 5: Capturing value through innovative pricing: This module covers defining a value-based pricing strategy aligned with company objectives, maximizing the value of customer interactions, and drawing inspiration from start-up pricing and digital natives.
- Sounding board: A half-day session where participants implement what they've learned in their own project, receive feedback from Vlerick experts and peers, and learn from others tackling similar challenges. The program schedule for the upcoming edition is: March 31, April 1-2, April 3 (AM), with the sounding board session on May 26 or 27, 2025.
Teaching:
The program utilizes a blended approach combining theoretical concepts, case studies, practical examples, and real-world applications. Participants learn from top faculty and expert practitioners, engaging in peer-to-peer learning and sharing of experiences. The faculty includes professors specializing in marketing, business analytics, artificial intelligence, and leadership. The sounding board session provides a unique opportunity for practical application and feedback.
Careers:
The program is designed to benefit professionals in various roles, including marketing, sales, strategy, service development, and R&D. Experienced executives in HR, IT, and other functions can also benefit. The program aims to enhance participants' ability to implement customer-centric strategies, leading to improved customer satisfaction, loyalty, revenue, and profits within their organizations.
Other:
The program has previously hosted participants from companies like The LEGO Group and SGS Belgium NV. The program is suitable for B2B and B2C organizations seeking to kick-start a client-centric approach. The program is taught in English.
Vlerick Business School is a prestigious Belgian institution with campuses in Brussels, Ghent, and Leuven. Established in 1999 through the merger of MBA programs from Katholieke Universiteit Leuven and Ghent University, it has evolved into a leading European business school.
The school holds the distinguished "triple crown" accreditation, being recognized by EQUIS, AMBA, and AACSB. This places Vlerick among a select group of business schools worldwide that meet the highest standards in management education.
Vlerick offers a range of programs, including MBA, Masters, and executive education courses, emphasizing a practical, hands-on approach in close collaboration with various companies.
The institution is particularly renowned for its expertise in digital transformation, entrepreneurship and innovation, healthcare, energy, and financial services.
In terms of rankings, Vlerick is recognized as a top-tier school by both the Financial Times and QS. Notably, it is ranked number one in the Benelux region for executive education and 19th in Europe.
The school's international outlook is further enhanced by partnerships that allow students to pursue double Masters degrees, spending one year in Belgium and another abroad, at institutions such as the Darla Moore School of Business in the U.S. and EDHEC Business School in France.
With a network of over 25,000 alumni in 99 countries, Vlerick Business School continues to make a significant impact on the global business community.
