Program Overview

The Customer Centricity program at Vlerick Business School empowers participants with practical strategies to implement customer-centric approaches in their organizations. Through a blend of theory, case studies, and expert insights, participants gain a comprehensive understanding of customer journey thinking, better customer understanding, and the creation of a customer-focused culture. The program culminates in a sounding board session where participants develop a robust plan for implementing a customer-centric strategy, fostering improved customer satisfaction, loyalty, and revenue growth.