| Program start date | Application deadline |
| 2025-01-01 | - |
Program Overview
The Essentials in Sales Skills program is a self-paced online program designed to equip participants with the skills to build strong customer relationships and achieve sales success in a competitive environment. It's suitable for both those starting in sales and those already leading sales teams. The program takes approximately 10-12 hours to complete and offers a maximum completion time of three months.
Program Outline
Degree Overview:
The Essentials in Sales Skills program is a 100% online, self-paced program designed to equip participants with the skills to build customer relationships and achieve sales success in a competitive environment. It also explores how technology disrupts sales and prepares participants to thrive as confident sales professionals. It's suitable for both those starting in sales and those already leading sales teams. The program takes approximately 10-12 hours to complete and offers a maximum completion time of three months.
Outline:
The program consists of five modules:
- Module 5: Selling in the digital age: This module explores how technology shapes the B2B buying and sales process, the impact of the digitally-empowered customer, integrating the typical buying process with the new hybrid selling process, and the role of marketing in the new digital sales process.
Teaching:
The program is 100% online and self-paced, allowing participants to study whenever and wherever they choose. The teaching method utilizes a variety of resources including videos, interviews, exercises, questionnaires, and real-life examples. There is also background reading and reflective questions to encourage self-assessment and application of learned concepts.
Careers:
The program aims to enhance sales skills and build confidence, making graduates more successful in sales roles. It benefits professionals wanting to strengthen their sales skills, those who don't sell but want to understand sales principles, and those wanting to learn customer attraction, retention, sales talks, and deal closing. The program is relevant for sales representatives, account managers, entrepreneurs, sales managers, and directors.
Other:
The program is offered by Vlerick Business School. It is available in English. The program is described as being ranked #1 in Open Executive Education in Belgium and #27 worldwide. 20 former participants have provided a 4.2/5 rating for learning impact. The program is available starting anytime and has a duration of 10-12 hours. There are upcoming editions in 2024 and 2025.
Vlerick Business School is a prestigious Belgian institution with campuses in Brussels, Ghent, and Leuven. Established in 1999 through the merger of MBA programs from Katholieke Universiteit Leuven and Ghent University, it has evolved into a leading European business school.
The school holds the distinguished "triple crown" accreditation, being recognized by EQUIS, AMBA, and AACSB. This places Vlerick among a select group of business schools worldwide that meet the highest standards in management education.
Vlerick offers a range of programs, including MBA, Masters, and executive education courses, emphasizing a practical, hands-on approach in close collaboration with various companies.
The institution is particularly renowned for its expertise in digital transformation, entrepreneurship and innovation, healthcare, energy, and financial services.
In terms of rankings, Vlerick is recognized as a top-tier school by both the Financial Times and QS. Notably, it is ranked number one in the Benelux region for executive education and 19th in Europe.
The school's international outlook is further enhanced by partnerships that allow students to pursue double Masters degrees, spending one year in Belgium and another abroad, at institutions such as the Darla Moore School of Business in the U.S. and EDHEC Business School in France.
With a network of over 25,000 alumni in 99 countries, Vlerick Business School continues to make a significant impact on the global business community.
