Global Sales and Marketing Master
| Program start date | Application deadline |
| 2025-06-30 | - |
Program Overview
The Global Sales and Marketing Master's program equips students with the skills and knowledge to manage marketing and sales activities for international companies, particularly within emerging markets. It emphasizes cross-cultural challenges, collaboration with domestic and foreign enterprises, and a practical focus. The program prepares graduates for management positions such as brand manager, key account manager, or marketing and sales manager, and provides a foundation for entrepreneurship.
Program Outline
Degree Overview:
The Global Sales and Marketing Master's program is a Master of Arts in Business degree offered full-time or part-time, lasting 4 semesters. It's taught in English and has an annual intake of 50 students. The program focuses on equipping students with the skills and knowledge to develop and manage future marketing and sales activities for international companies, particularly within emerging markets. The curriculum emphasizes cross-cultural challenges arising from globalization and digitalization. The program aims to prepare students for management positions in international companies, including roles such as brand manager, key account manager, or marketing and sales manager. It also provides a foundation for entrepreneurship. The program boasts a strong practical focus, collaborating with over 200 domestic and foreign enterprises. It emphasizes in-depth know-how and leadership skills in sales management and marketing activities. The geographical focus is on emerging markets. Austria's export economy and its international standards in various fields are highlighted as driving the demand for graduates of this program. It mentions that the curriculum includes Transfer Competences (36 ECTS), Social, Leadership and Cross-Cultural Competences (18 ECTS), and In-depth and Management Competences (72 ECTS). Therefore: The admission process is mentioned as including a case study, English test, and interview, but this relates to admission, not ongoing assessment. Therefore: It highlights the collaboration with over 200 domestic and foreign enterprises. The program is taught in English and students can choose a second foreign language. The program involves practical study and projects. The head of studies, Prof. DI Dr. Margarethe Überwimmer, is named. Therefore:
Careers:
The program aims to prepare students for management positions in international companies, including roles such as brand manager, key account manager, or marketing and sales manager. It also provides a foundation for entrepreneurship. The text states that a typical job description would be a management position in a subsidiary of a European company, brand manager, key account manager, or marketing and sales manager.
Other:
- The program offers a semester abroad opportunity during the second semester (compulsory for full-time students, voluntary for part-time students). Several double degrees are available in the USA, Czech Republic, Columbia, China, and Australia. A field trip provides further cross-cultural insights.
- The program emphasizes studying in an international environment, with international students and professors, and collaboration with international companies and universities.
The tuition fee is € 363.36 per semester + ÖH fee for students from EU and EEA countries.
Introduction to FH OÖ
FH OÖ, also known as the University of Applied Sciences Upper Austria, is a leading public higher education institution in Austria. Founded in 1993, it operates across four campuses: Hagenberg, Linz, Steyr, and Wels. The university is recognized for its practice-oriented education, strong industry connections, and research-intensive programs. It is accredited by the Agency for Quality Assurance and Accreditation Austria and is part of Austria’s largest network of applied sciences universities.
Research and Industry Collaboration
FH OÖ is Austria’s most research-intensive university of applied sciences, with over 500 ongoing R&D projects and collaborations with industry leaders like BMW, KTM, and Voest Alpine. The university integrates the latest research findings into its teaching, ensuring students gain cutting-edge knowledge and practical skills.
International Environment
With students from over 70 countries and partnerships with 260+ universities worldwide, FH OÖ fosters a multicultural and inclusive environment. The university supports international students through language courses, career fairs, and study abroad opportunities.
Campus Life and Facilities
FH OÖ’s campuses in Hagenberg, Linz, Steyr, and Wels offer modern infrastructure, state-of-the-art labs, and vibrant student life. Students can participate in sports, cultural events, and networking activities, ensuring a balanced academic and social experience.
6. Career Prospects
FH OÖ boasts a 99% employability rate, with most graduates working in their chosen fields. The university’s strong ties to industry provide students with internship opportunities, career guidance, and access to a network of 21,500 alumni.
Sustainability and Social Responsibility
FH OÖ emphasizes sustainability in its operations and curriculum. For example, it provides students with reusable coffee cups to promote eco-friendly practices. The university also integrates social responsibility into its programs, particularly in fields like social work and environmental sciences.
Why Choose FH OÖ?
- Practice-oriented education with direct industry collaboration.
- Fixed study duration: 6 semesters for bachelor’s and 4 semesters for master’s programs.
- Top rankings and high-quality teaching.
- International exposure and global networking opportunities.
