Master in Digital Marketing & Customer Experience Management
| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
The Master in Digital Marketing & Customer Experience Management at IÉSEG is a specialized program that prepares future managers for careers in the digital marketing and customer experience fields. The three-semester program combines theory and practical knowledge, emphasizing the development of effective digital marketing strategies and the ethical management of customer relationships. Students benefit from an interactive approach that integrates professors and professionals, hands-on experience with cutting-edge technologies, and opportunities to obtain various industry certificates. Graduates are well-equipped for careers in a variety of sectors, including e-commerce, digital marketing, and customer experience management.
Program Outline
Degree Overview:
The Master in Digital Marketing & Customer Experience Management is a three-semester program (plus internship) taught entirely in English. It prepares future managers to work in digital marketing and customer experience management, two rapidly emerging and complementary fields representing new ways to conduct marketing and improve customer experience. The program balances theory and practical knowledge, focusing on developing effective digital marketing strategies by leveraging customer data and emphasizing the ethical management of customer relationships in daily business environments. The IÉSEG's Master in Digital Marketing & Customer Experience Management is ranked 33rd globally in the QS Business Masters Rankings 2024. The program aims to equip students with the skills to optimize communication strategies and improve customer relationships in the rapidly evolving digital landscape. It emphasizes the importance of developing long-term relationships with potential clients and delivering exceptional customer experiences. The program is described as specialized and innovative, created by academic and professional experts, and features an interactive approach integrating both professors and professionals. Students have the opportunity to obtain various certificates (Google, HubSpot, Hootsuite, etc.) and gain experience with cutting-edge technologies and software (Salesforce, SPSS, Python, Mention, Mailchimp, etc. ), including the development of online stores. A partnership with Le Wagon, an internationally recognized coding school, is also mentioned.
Teaching:
The program uses an interactive approach, integrating both professors and professionals. The faculty includes international professors with combined academic and professional experience. The program offers hands-on experience with cutting-edge technologies and software.
Careers:
The program aims to prepare graduates for careers in digital marketing and customer experience management. The text lists several potential job titles, including: E-commerce Revenue Growth Manager, International Product Manager, Account Executive/Enterprise Corporate Sales, Digital Experience Associate, Digital Project Manager, SEO Manager, E-commerce Account Manager, Customer Activation Specialist, Web Marketing Assistant, Brand Image Specialist, and E-commerce Manager. These opportunities exist across various sectors.
Other:
The program attracts a diverse student body from various regions and backgrounds. L'Oréal, Orange, AB InBev France, and LVMH Fragrance Brands are examples of companies involved in the program. Upon successful completion (120 ECTS), students receive a Master's degree ("Diplôme d’Études Spécialisées en Management International – DESMI") with a specialization in Digital Marketing & Customer Experience Management. This degree is awarded by the French Ministry of Higher Education and Research and is registered with the RNCP under code RNCP37390. The program emphasizes the importance of both digital marketing and customer relationship management (CRM).
18 200€ (Fast Track) / 21 200€ (Regular Track)
The Université Catholique de Lille (also known as the Catholic University of Lille) is a private university located in Lille, France. It was founded in 1875 and is one of the largest private universities in France. The university is known for its multidisciplinary approach, offering programs in fields such as theology, humanities, law, economics, science, engineering, health, and social sciences.
Key Features:
- Multidisciplinary Education: The university offers a wide range of programs across various disciplines, including undergraduate, graduate, and doctoral studies.
- Research-Oriented: It is actively involved in research, with numerous research centers and laboratories focusing on areas like health, energy, digital technology, and social sciences.
- International Focus: The university has a strong international presence, with partnerships and exchange programs with institutions worldwide. It also offers programs taught in English to attract international students.
- Campus Life: The university has a vibrant campus life, with student associations, cultural activities, and sports facilities.
- Values-Based Education: Rooted in Catholic values, the university emphasizes ethics, social responsibility, and community engagement.
Structure:
The Université Catholique de Lille comprises several faculties, schools, and institutes, including:
- Faculties: Theology, Law, Economics, and Social Sciences.
- Schools: Engineering (HEI), Business (IESEG School of Management), and Health (Institut Catholique de Lille).
- Research Centers: Focused on innovation and interdisciplinary collaboration.
