Overview

The Bachelor of Science in Business Administration (BSBA) program at the American Institute of Applied Sciences in Switzerland (AUS) provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends on a global scale and with hands-on experience via close links to the industry. At this first level of study, AUS students earn a Bachelor of Science in Business Administration degree that qualifies them for a profession in business management and the opportunity to continue their studies further and earn a Master of International Business Administration degree.

Why AUS?

• Campus: The inspiring, modern campus of the American Institute of Applied Sciences in Switzerland features all you could need, from state-of-the-art learning spaces to cozy corners, an on-site Starbucks coffee machine, and dedicated sports facilities.
• Multiple Specializations Options: You can study an undergraduate or graduate degree in business or specialize, and also choose to engage in the Dual Degree Program in conjunction with Tiffin University in the United States.
• Multiple Intakes per Year: We have three admission intakes per year: fall, winter, and spring.
• International Recognition: AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
• Soft Skill Development: As an accredited institution with the IBM SkillsBuild Initiative, AUS has a first-hand view of the latest technologies and business trends across several industries. As an Apple Authorized Training Center for Education, students learn how to code, create and build apps.
• Personalized Learning: With a class size of 15 to 20 students and a faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching.
• Support Services: AUS provides various support services to students such as: Career Support, Dedicated support, Learning Support. All students will meet with the Academic Coordinator each academic term.
• Great Student Life: With our campus located amongst the Swiss Riviera's beautiful scenery, we organize trips to explore the rich cultural heritage and beautiful architecture. Offering plenty of nearby attractions, destinations, and ski resorts or visit local festivals.
• Cultural Diversity: At AUS students from over 50 nationalities from 6 continents come together to learn and share experiences, cultural perspectives, and varied work experiences with students from all over the world.
• Student Housing: AUS has several fully furnished single and shared rooms within a five-kilometer radius of the university campus.

Dual Degree Accreditations

Dual Degree Structure

In order to receive dual degrees, students must successfully complete the required AUS and TU courses. The curricula are mixtures of AUS and TU courses designed to provide students with the maximum exposure to the necessary knowledge and skills for the future workplace, emphasizing critical thinking, problem-solving, research technologies, and multimodal communication methods.

• Duration: 3 years
• Entry Dates: September / January / April
• Study Mode: Full-time
• Credits: 135 CH | 180 ECTS

Program Structure

The Bachelor of Science in Business Administration (BSBA) is a three-year program during which the student must obtain 135 credit hours | 180 European Credit Transfer System. The three-year program structure comprises nine academic terms, with three terms per year (Fall, Winter, and Spring). A standard course of study to complete a BSBA program over three years requires the completion of thirty core courses, including the capstone, twelve specialization courses, and four elective courses.

Courses

• AUS Core: 27
• TU Specialization: 12
• AUS Elective: 4
• Capstone: Business Plan: 3

Course Examples

• Engage & Explore
• Connect
• Impact
• Impact ePortfolio
• Organizational Strategy
• Marketing Communication
• Event Marketing and Management
• Sports Marketing and Promotions
• Sport Media Technology
• Business of Sports (waive SMG 160)
• Sports Analytics
• Revenue Generation and Sponsorship

Requirements

Bachelor’s Admission Requirements

• High School Diploma or Equivalent
• Official Transcripts
• English Proficiency
• Supporting Materials
• Non-EU/EFTA Applicants

Program Learning Outcomes

• The successful BSBA participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing).
• The successful BSBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.
• The successful BSBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross- functional manner to support basic business decision-making.
• The successful BSBA participant will be able to create and present basic oral and written business communications in English.
• The successful BSBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.

Career

• Sports Operations
• Corporate Sports Marketing
• Sports Journalists
• Promotions Management
• Sports Manufacturing

Tuition & Fees

• Admission Fee: CHF 1’500.-
• Application Fee: CHF 250.-
• Dual Bachelor BSBA + TU Specialization: CHF 9’350.- per term
• 3 Terms per year / 3-Year Bachelor’s Degree Program
• Flexible payment options available
• Dual Bachelor: CHF 28,000.- per year

Degree Overview:

The Bachelor of Science in Business Administration (BSBA) program at the American Institute of Applied Sciences in Switzerland (AUS) offers students the chance to develop skills for the future, focusing on business and technological trends globally. It provides hands-on experience through industry links. The BSBA qualifies graduates for business management professions and allows further study towards a Master of International Business Administration (MBA). AUS integrates traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking through real-world projects. The program emphasizes collaboration and teamwork alongside academics, aiming for full personal and professional growth, preparing students for careers and graduate studies. All courses are taught in English by experienced business professionals in small cohorts, with a faculty-student ratio of roughly 1:7. Each course includes at least two experiential learning activities (simulations, case studies, presentations, projects). The Sports Marketing specialization prepares students for management, marketing, and business skills to create successful campaigns in the sports marketing industry. A dual degree option is available with Tiffin University (TU), resulting in a BSBA from AUS and a BBA from TU.

Outline:

The BSBA is a three-year program (135 credit hours | 180 ECTS) with nine academic terms (three per year: Fall, Winter, Spring). It includes 30 core courses (including a capstone), 12 specialization courses, and 4 elective courses. Elective course availability varies yearly. A set of three foundation courses (English communication, Math, applied IT) is offered to students needing additional proficiency. The dual degree program combines AUS and TU courses, maximizing exposure to necessary skills and knowledge. TU courses are online (videos, discussions, readings, assignments), often with interaction with TU students. Courses are taught on campus and remotely, with potential student exchanges.

• Engage & Explore: First in a three-course sequence for transfer students, focusing on acclimation to TU, building connections, improving academic success, and developing research and communication skills.
• Connect: Third in a four-course sequence, emphasizing critical analysis, problem-solving, research, and communication to understand how culture influences identity and societal interactions.
• Impact: Capstone experience, final course in a four-course sequence, integrating skills from prior courses (problem-solving, communication, networking, analysis, research techniques).
• Organizational Strategy: Integrates functional concepts and techniques, focusing on the general manager's role, strategy formulation, and implementation.
• Marketing Communication: Covers advertising and promotion operation and management within the marketing system and its relationship to other business functions.
• Event Marketing and Management: Examines event scheduling, planning, organizing, promoting, and supervising, emphasizing business planning and customer behavior analysis.
• Sports Marketing and Promotions: Focuses on writing techniques common to the sports business, using social and digital media for marketing and promotion campaigns.
• Business of Sports: Covers league structures, management of sporting clubs, branding, pricing, sponsorship, media contracting, financial valuation, and facilities development.
• Sports Analytics: Applies analytic techniques to decisions in sports, using statistics, probability, regression analysis, and hypothesis testing.
• Revenue Generation and Sponsorship: Presents practical views of sport revenue generation, sales management, sales training, ticket sales, customer retention, branding, and risk management.
Includes a ticket sales training program with a professional baseball team.

AUS Core Courses:

27 courses, 81 CH, 108 ECTS

TU Specialization Courses:

12 courses, 34 CH, 45 ECTS

AUS Elective Courses:

4 courses, 12 CH, 16 ECTS

• Academic credit requirements - a minimum of 135 CH | 180 ECTS.
• Academic performance requirements - a minimum cumulative GPA of 2.0.
• Capstone project: a business plan delivered in the final year.
• Attendance and residency requirements.

Teaching:

The program uses experiential learning, with a minimum of two experiential learning activities per course. Courses are taught in English by leading business visionaries in small, dynamic cohorts (15-20 students). Professors have successful business experience, providing real-life lessons and best practices. The faculty-student ratio is approximately 1:7, facilitating a close working relationship with feedback and coaching.

Careers:

A specialization in Sports Marketing prepares students for careers in:

• Sports Operations
• Corporate Sports Marketing
• Sports Journalists
• Promotions Management
• Sports Manufacturing

Other:

• The American Institute of Applied Sciences in Switzerland has been ranked in the 2025 QS World University Rankings.
The Master’s Degrees are ranked in the Top 2 in Switzerland and Top 200 Globally within the Business Masters Category.
• AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
• AUS offers various support services to students, including Career Support, Dedicated support, and Learning Support.
All students meet with the Academic Coordinator each term.
• Students from over 50 nationalities from 6 continents attend AUS.
• AUS provides student housing within a five-kilometer radius of the campus.
• The IBM Academic Initiative program allows AUS students to receive IBM credentials as digital badges.

Admission Fee: CHF 1'500.- (due when you have been accepted to the program) Application Fee: CHF 250.- (due before we review the application documents) Dual Bachelor - BSBA + TU Specialization: CHF 9'350.- per term, 3 Terms per year, 3-Year Bachelor’s Degree Program, flexible payment options available. Fees per Term - Dual Bachelor: CHF 28,000.- per year

American Institute of Applied Sciences in Switzerland

Overview:

The American Institute of Applied Sciences in Switzerland (AUS) is a top-ranked higher education institution that offers its students internationally accredited Business Administration degrees and several specializations that help them acquire fundamental business knowledge and develop essential skills needed to pursue their dream careers in the 21st century. AUS is situated in La Tour-de-Peilz on the beautiful shores of Lake Geneva, between picturesque Montreux and Vevey, the home of several global corporations. AUS’s stunning location is well located in the middle of Europe and well connected with the major European cities, and close to the Olympic Capital Lausanne, and Geneva, the center for diplomacy.

Ranking

The Master’s and MBA Programs at AUS have been ranked in the 2025 QS World University Rankings as one of the Top 3 Global MBA programs in Switzerland, Top 2 in Switzerland for the Master in Management, Top 200 globally for the Master in Management, and Top 250 globally for the Global MBA.

Services Offered:

Student Life and Campus Experience:

AUS boasts a diverse and multicultural environment with students from over 40 nationalities. The institution emphasizes sustainability, integrating it into its teaching methods and campus initiatives. Students benefit from the Speaker Series, which connects academic theory with real-world application through local and international experts.

Key Reasons to Study There:

Internationally Accredited Degrees:

• AUS offers internationally recognized degrees.

Top Rankings:

• The institution holds high rankings in the QS World University Rankings, particularly for its Master's programs.

Diverse and Multicultural Environment:

• Students from over 40 nationalities create a rich and diverse learning experience.
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Sustainability Focus:

• AUS prioritizes sustainability, integrating it into its curriculum and campus operations.

Speaker Series:

• Students benefit from the Speaker Series, which connects academic theory with real-world application.

Academic Programs:

All students enrolling at AUS have the opportunity to earn a Dual Degree from the American Institute of Applied Sciences in Switzerland and our partner, Tiffin University, in the United States. 🇨🇭🇺🇸

Bachelor Students Graduate with a Bachelor of Science in Business Administration (BSBA) from AUS and a Bachelor of Business Administration (BBA) from Tiffin University, enhancing your credentials and global employability.

Master Students Graduate with a Master of Science in International Business Administration (MIBA) from AUS and a Master of Business Administration (MBA) from Tiffin University, enhancing your credentials and global employability.

Bachelor's Dual Degree Specializations:

• Accounting

• Business Management

• Healthcare Administration

• Human Resource Management

• Integrated and Digital Marketing

• International Business

• Sports Mgt. – Athletic Administration

• Sports Mgt. – Sports Marketing

Master's Dual Degree Specializations:

• Aviation Management

• Data Analytics

• Finance

• Healthcare Administration

• Human Resource Management

• International Business

• Leadership & Change

• Sports Management

• Strategic Brand & Digital Marketing

Other:

• AUS has a strong track record of success, with over 80% of graduate respondents stating their current occupation is related to their studies at AUS.
• Over 70% of graduates find employment within the first 6 months of graduating.
• AUS combines the traditions and setting of the finest Swiss and American education systems.
• The institution has been operating for over 30 years.