Program Overview

Overview

The Bachelor of Science in Business Administration (BSBA) program at the American Institute of Applied Sciences in Switzerland (AUS) provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends on a global scale and with hands-on experience via close links to the industry. At this first level of study, AUS students earn a Bachelor of Science in Business Administration degree that qualifies them for a profession in business management and the opportunity to continue their studies further and earn a Master of International Business Administration degree.

Why AUS?

• Campus: The inspiring, modern campus of the American Institute of Applied Sciences in Switzerland features all you could need, from state-of-the-art learning spaces to cozy corners, an on-site Starbucks coffee machine, and dedicated sports facilities.
• Multiple Specializations Options: You can study an undergraduate or graduate degree in business or specialize, and also choose to engage in the Dual Degree Program in conjunction with Tiffin University in the United States.
• Multiple Intakes per Year: We have three admission intakes per year: fall, winter, and spring.
• International Recognition: AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
• Soft Skill Development: As an accredited institution with the IBM SkillsBuild Initiative, AUS has a first-hand view of the latest technologies and business trends across several industries. As an Apple Authorized Training Center for Education, students learn how to code, create and build apps.
• Personalized Learning: With a class size of 15 to 20 students and a faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching.
• Support Services: AUS provides various support services to students such as: Career Support, Dedicated support, Learning Support. All students will meet with the Academic Coordinator each academic term.
• Great Student Life: With our campus located amongst the Swiss Riviera's beautiful scenery, we organize trips to explore the rich cultural heritage and beautiful architecture. Offering plenty of nearby attractions, destinations, and ski resorts or visit local festivals.
• Cultural Diversity: At AUS students from over 50 nationalities from 6 continents come together to learn and share experiences, cultural perspectives, and varied work experiences with students from all over the world.
• Student Housing: AUS has several fully furnished single and shared rooms within a five-kilometer radius of the university campus.

Dual Degree Accreditations

Dual Degree Structure

In order to receive dual degrees, students must successfully complete the required AUS and TU courses. The curricula are mixtures of AUS and TU courses designed to provide students with the maximum exposure to the necessary knowledge and skills for the future workplace, emphasizing critical thinking, problem-solving, research technologies, and multimodal communication methods.

• Duration: 3 years
• Entry Dates: September / January / April
• Study Mode: Full-time
• Credits: 135 CH | 180 ECTS

Program Structure

The Bachelor of Science in Business Administration (BSBA) is a three-year program during which the student must obtain 135 credit hours | 180 European Credit Transfer System. The three-year program structure comprises nine academic terms, with three terms per year (Fall, Winter, and Spring). A standard course of study to complete a BSBA program over three years requires the completion of thirty core courses, including the capstone, twelve specialization courses, and four elective courses.

Courses

• AUS Core: 27
• TU Specialization: 12
• AUS Elective: 4
• Capstone: Business Plan: 3

Course Examples

• Engage & Explore
• Connect
• Impact
• Impact ePortfolio
• Organizational Strategy
• Marketing Communication
• Event Marketing and Management
• Sports Marketing and Promotions
• Sport Media Technology
• Business of Sports (waive SMG 160)
• Sports Analytics
• Revenue Generation and Sponsorship

Requirements

Bachelor’s Admission Requirements

• High School Diploma or Equivalent
• Official Transcripts
• English Proficiency
• Supporting Materials
• Non-EU/EFTA Applicants

Program Learning Outcomes

• The successful BSBA participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing).
• The successful BSBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.
• The successful BSBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross- functional manner to support basic business decision-making.
• The successful BSBA participant will be able to create and present basic oral and written business communications in English.
• The successful BSBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.

Career

• Sports Operations
• Corporate Sports Marketing
• Sports Journalists
• Promotions Management
• Sports Manufacturing

Tuition & Fees

• Admission Fee: CHF 1’500.-
• Application Fee: CHF 250.-
• Dual Bachelor BSBA + TU Specialization: CHF 9’350.- per term
• 3 Terms per year / 3-Year Bachelor’s Degree Program
• Flexible payment options available
• Dual Bachelor: CHF 28,000.- per year