Program Overview

The BA (Hons) Advertising & Digital Marketing program at the University of Hertfordshire provides students with the knowledge and skills for success in the advertising and digital marketing industries. The program emphasizes the dynamic relationship between brands and audiences in the digital age, focusing on attracting and engaging global audiences. With industry collaborations and certifications, the program prepares students for a range of careers in marketing, equipped with the latest tools and techniques to thrive in this evolving field.