Program Overview

The Unicaf University PhD in Marketing Management is awarded on the basis of a research dissertation (240 credits) and also incorporates a preparatory taught element (120 credits) that provides students with the necessary tools to undertake their research, appreciate current research issues in the field of marketing management, and assume future leadership roles in their respective institutions. It is the field of focus of the dissertation (67% of total credits), rather than that of the taught modules (33% of total credits) which imparts the name “Marketing Management” to the qualification.