Program Overview
The Multi-Channel Marketing Apprenticeship is an 18-month, part-time program that equips apprentices with skills in content creation, campaign management, team collaboration, and driving customer engagement. Through project work, an interview, and portfolio submission, apprentices demonstrate their ability to support customer-focused marketing activities in various industries. Upon completion, they can pursue careers in digital communications, marketing assistance, and social media management.
Program Outline
Degree Overview:
The Multi-Channel Marketing Apprenticeship offers an opportunity to gain skills and knowledge applicable to marketing roles across various industries (finance, retail, health, IT, etc.). The program aims to equip students with the ability to apply learned skills in both small businesses and large multinationals. The broad occupational purpose is to support customer-focused marketing activities that drive product or service demand through awareness and perception building to generate business results.
Outline:
The program's content focuses on supporting marketing activities (creating engaging content, managing campaigns, analyzing performance), collaborating across teams (sales, operations, external agencies), driving engagement (using digital tools for campaigns, tracking customer data, optimizing marketing efforts), and contributing to growth (building customer relationships, improving brand visibility, delivering measurable business results). The program's duration is 18 months, and it's a part-time, Level 3 Apprenticeship.
Assessment:
Assessment involves a project with a report (maximum 2500 words, presentation to an independent assessor), and an interview with an independent assessor based on a portfolio of evidence. The project and presentation must be agreed upon with the EPAO at the gateway. The presentation will last at least 45 minutes and include at least 6 questions from the assessor.
Careers:
Upon completion, apprentices can progress into roles such as Digital Communications Assistant, Digital Marketing Assistant, Marketing Assistant, and Social Media Assistant.
Other:
The program is offered year-round, with workplace-based learning. The qualification gained is the Chartered Institute of Marketing End Point Assessment for Multi-channel Marketer Apprenticeship Standard.
Bradford College is a major further and higher education institution in Bradford, West Yorkshire, England, with a history dating back to 1832, when it was established as the Bradford Mechanics Institute. It serves around 25,000 students, offering a broad range of full-time and part-time courses at different levels, from introductory programs to postgraduate degrees.
Academic Offerings:
- Further Education: The college provides T-Levels, vocational qualifications, and apprenticeships, equipping students with hands-on skills for employment.
- Higher Education: With one of the largest higher education provisions among further education colleges in England, Bradford College offers undergraduate and postgraduate degrees, as well as professional courses.
- Flexible Learning: Courses are available in various formats, including academic, professional, and vocational pathways, ensuring accessibility for school leavers, adult learners, and working professionals.
Facilities & Industry Connections:
- The college operates across six campuses, each designed to support career-focused learning with modern facilities tailored to industry standards.
- It collaborates with employers and industry partners to ensure that programs meet workforce demands, helping students gain practical skills and real-world experience.
- Students benefit from work placements, apprenticeships, and career development services, enhancing their employability in competitive job markets.
Community & Student Support:
- Bradford College is committed to inclusive education, supporting a diverse student body with personalized guidance, financial aid, and career counseling.
- It offers programs for adults returning to education, providing opportunities for career advancement or skill development.
With a strong reputation in further and higher education, Bradford College continues to empower students by offering career-driven courses, state-of-the-art facilities, and strong industry connections.
