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Students
Tuition Fee
Start Date
Medium of studying
On campus
Duration
24 months
Program Facts
Program Details
Degree
Masters
Major
Marketing | Strategic Management
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2025-08-01-
About Program

Program Overview


CATÓLICA-LISBON's MSc in Management with a specialization in Strategic Marketing equips students with essential marketing knowledge and hands-on experience through simulations, competitions, and expert-led training. The program covers core areas like consumer psychology, marketing research, and strategic analysis, preparing graduates for impactful marketing roles in the dynamic business landscape. Taught entirely in English, it offers over 15 electives for personalization and a global student profile.

Program Outline


Degree Overview:

The MSc in Management with a specialization in Strategic Marketing at CATÓLICA-LISBON is designed to accelerate students' marketing careers. It blends essential marketing knowledge with practical, hands-on experience to prepare graduates for impactful roles in today's dynamic business landscape. The program covers core areas such as consumer psychology, marketing research, and strategic analysis, equipping students with the expertise to drive brand success and shape consumer behavior. Whether the goal is developing marketing strategies or leading innovative brand initiatives, the program aims to provide the skills for a rewarding marketing career. The program is taught by experienced marketing professionals who combine academic knowledge with real-world case studies. Students have access to more than 15 electives to personalize their learning. The program includes advanced simulations (like Digital Markstrat), competitions (like the L'Oréal Brandstorm), and customer journey fieldwork for practical, experiential learning. It mentions core areas (consumer psychology, marketing research, strategic analysis) and the availability of over 15 electives for personalization, but doesn't list specific courses.


Teaching:

The program's teaching is characterized by expert-led training. Courses are taught by experienced marketing professionals who integrate academic knowledge with hands-on experience through real-world cases. The program utilizes advanced simulations (Digital Markstrat), competitions (L'Oréal Brandstorm), and customer journey fieldwork to provide practical, experiential learning that mirrors real-world marketing challenges.


Careers:

The program aims to prepare students for impactful roles in today's dynamic business landscape, focusing on developing skills to drive brand success and shape consumer behavior. Graduates will be equipped to develop marketing strategies and lead innovative brand initiatives.


Other:

  • Program Start Date: August 2025
  • Program Duration: 3 or 4 semesters
  • Language: Fully taught in English
  • Schedule: Full-time
  • Location: Lisbon (in-person)
  • Student Profile (2024): 131 students, average age 23, 16 nationalities, 66% female, 75% international students, average 11 months of professional experience.
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About University
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Masters
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Courses

The Catholic University of Portugal (Universidade Católica Portuguesa - UCP) is a distinguished private university established in 1967 in Lisbon, Portugal. It holds the unique status of being the first modern Portuguese university not founded by the state but through a concordat between the Portuguese government and the Vatican, placing it under the tutelage of the Catholic Church.


Campuses and Structure:

UCP operates as a university system comprising four regional centers:

  • Lisbon: Headquarters and home to several faculties and institutes.
  • Porto: Hosts faculties such as Biotechnology and the School of Arts.
  • Braga: Includes the Faculty of Philosophy and Social Sciences.
  • Viseu: Features departments like Economics, Management, and Social Sciences.

Additionally, UCP has an affiliate institution, the University of Saint Joseph, located in Macau.


Academic Excellence:

UCP offers a wide array of programs across various disciplines, including:

  • Business and Economics: Through the Católica Lisbon School of Business & Economics, which has achieved Triple Crown accreditation.
  • Human Sciences: The School of Human Sciences offers esteemed programs like the Master of Arts in Communication Science.
  • Law: Featuring advanced studies in areas such as International Business Law and Law in a Digital Economy.


Research and Innovation:

The university is home to 15 research units focusing on diverse fields, including biotechnology, health sciences, arts and technologies, and social sciences. These centers contribute significantly to scientific advancements and innovation.


International Recognition:

UCP has been recognized as the top Portuguese university according to the Times Higher Education World University Rankings from 2021 to 2023. It serves over 20,000 students, with a substantial number of international students, reflecting its global appeal and commitment to academic excellence.

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