Program Overview

The New Marketing Trends Summer School at Católica Porto Business School is a two-week course that provides participants with a foundation in current marketing trends affecting businesses globally. The program covers topics like AI, SEO, and digital marketing, and aims to equip students with the skills to address economic, social, and cultural changes in the industry. Through lectures, workshops, and group projects, attendees will develop their understanding of marketing best practices and present their ideas to investors.