Master in Communication Studies - Communication, Marketing and Advertising
| Program start date | Application deadline |
| 2025-03-20 | - |
| 2025-03-29 | - |
| 2025-05-15 | - |
| 2025-06-23 | - |
Program Overview
The Master's Degree in Communication Studies program at this institution provides a comprehensive understanding of communication methods and technologies. It combines theoretical training with practical application, focusing on content production, information management, and societal communication. The program offers high employability in various sectors, including marketing, advertising, and corporate relations. It is ranked #17 in Europe and employs a diverse teaching approach with renowned faculty.
Program Outline
Degree Overview:
The Master’s Degree in Communication Studies program aims to equip students with a broad set of competencies and skills for success in job markets demanding professionals capable of handling content production and internal/external information management. The curriculum addresses the challenges posed by new media and communication technologies and their impact on societal communication methods and tools. The program boasts a high employability rate, attributed to its blend of theoretical training and practical application to real-world cases. This approach fosters student autonomy in professional project development and scientific research. It is ranked #17 in Europe and considered a Best Masters in Marketing by Eduniversal.
Teaching:
The teaching methods are not explicitly stated, but the program description emphasizes a combination of solid theoretical training and the application of knowledge to concrete cases. The faculty includes at least two coordinators: Catarina Duff Burnay and Patrícia Tavares.
Careers:
The program prepares students for careers in:
- Company marketing departments
- Advertising and publicity agencies
- Marketing and advertising consultancy
- Corporate relations (internal and external stakeholders)
- Internal communication
- Press offices
Other:
The program is offered in Portuguese and/or English, full-time, with two class groups (one in English, one in Portuguese) having different schedules. A testimonial from Madalena Santos describes the program as providing opportunities to challenge perceptions, deepen knowledge, and apply it to the real world. Related news items mention the Communication and Marketing sector's ranking among the top 10 best-paid in Portugal and an alumnus winning a literature award. A Master's Open Day event is also mentioned.
The Catholic University of Portugal (Universidade Católica Portuguesa - UCP) is a distinguished private university established in 1967 in Lisbon, Portugal. It holds the unique status of being the first modern Portuguese university not founded by the state but through a concordat between the Portuguese government and the Vatican, placing it under the tutelage of the Catholic Church.
Campuses and Structure:
UCP operates as a university system comprising four regional centers:
- Lisbon: Headquarters and home to several faculties and institutes.
- Porto: Hosts faculties such as Biotechnology and the School of Arts.
- Braga: Includes the Faculty of Philosophy and Social Sciences.
- Viseu: Features departments like Economics, Management, and Social Sciences.
Additionally, UCP has an affiliate institution, the University of Saint Joseph, located in Macau.
Academic Excellence:
UCP offers a wide array of programs across various disciplines, including:
- Business and Economics: Through the Católica Lisbon School of Business & Economics, which has achieved Triple Crown accreditation.
- Human Sciences: The School of Human Sciences offers esteemed programs like the Master of Arts in Communication Science.
- Law: Featuring advanced studies in areas such as International Business Law and Law in a Digital Economy.
Research and Innovation:
The university is home to 15 research units focusing on diverse fields, including biotechnology, health sciences, arts and technologies, and social sciences. These centers contribute significantly to scientific advancements and innovation.
International Recognition:
UCP has been recognized as the top Portuguese university according to the Times Higher Education World University Rankings from 2021 to 2023. It serves over 20,000 students, with a substantial number of international students, reflecting its global appeal and commitment to academic excellence.
