Program Overview

The Postgraduate Program in Communication and Creative Advertising at ISCTE-IUL equips students to develop effective advertising communication strategies in a rapidly evolving digital landscape. Through a combination of theoretical knowledge and practical application, the program prepares students to engage and connect with consumers, fostering lasting relationships based on emotional connections and shared values. The program culminates in a final project based on a real-world briefing, showcasing students' ability to apply their acquired skills.