Program Overview

The Creative Business program at NHL Stenden Hogeschool is a 3-year Bachelor of Arts designed to develop students into media industry managers. Emphasis is placed on business and marketing skills, conceptual thinking, and utilizing media technologies. Through hands-on projects and industry collaborations, students build a portfolio and gain experience in various media, including film, TV, and music. The program fosters entrepreneurial thinking and prepares graduates for careers in media management or starting their own businesses.