Content & Media Strategy (Master)

Program Overview

The Master's in Content & Media Strategy at NHL Stenden Hogeschool is a one-year program that prepares students to develop effective content and media strategies for organizations. Utilizing a Design-Based Education approach, it emphasizes practical assignments, teamwork, and leadership. Graduates are equipped to translate complex content into actionable strategies, leveraging diverse perspectives and aiming for careers as content and media strategists.

Program Outline

Degree Overview:

The Master's in Content & Media Strategy is a full-time, one-year program offered at NHL Stenden Hogeschool in Leeuwarden, Netherlands. The program aims to equip students with the skills to create effective content and media strategies for organizations. It focuses on merging knowledge from various scientific disciplines to inform strategic choices. The program claims to be the only master's program in the Netherlands focusing on content and media strategies. Students will learn to develop content strategies, create valuable content for customers and stakeholders, and implement effective testing and implementation plans. The program culminates in a practical thesis involving a content strategy for a client company. NHL Stenden offers a housing guarantee for first-year international students.

Teaching:

The program utilizes a Design-Based Education approach, involving practical assignments from real companies. Students work in groups and receive coaching from lecturers and industry professionals. The program emphasizes learning through feedback and adaptation, fostering teamwork and leadership skills. The text highlights the experience of a motivated core team of lecturers.

Careers:

Graduates will be prepared for careers as content and media strategists. The program emphasizes the demand for professionals who can translate complex content and media into clear, actionable strategies that align with organizational goals. The ability to draw on various scientific disciplines to understand the bigger picture and identify key areas for stakeholder engagement is highlighted as a crucial skill. The program's practical, real-world projects and internship opportunities are presented as providing a head start in one's career.

Other:

The program is taught in English and is accredited by NVAO. The program emphasizes learning in mixed groups to leverage diverse perspectives and problem-solving. The university aims to create a supportive and inclusive learning environment, described as "home away from home," fostering a sense of community and encouraging students to be their authentic selves. A virtual tour of the Leeuwarden campus is available. The program is mentioned in relation to other courses offered by the university, such as Creative Business and Communication & Multimedia Design.