Marketing Management

Program Overview

NHL Stenden University's Marketing Management program empowers students with a deep understanding of digital marketing, consumer behavior, and strategy adaptation. Through a Design-Based Education approach and industry partnerships, students gain practical experience and hone their skills in persuasive communication, market research, and brand building. The program prepares graduates for successful careers in marketing management, equipping them with the knowledge and adaptability to thrive in the digital age.

Program Outline

Degree Overview:

The Marketing Management program is a full-time Bachelor of Science (BSc) degree offered at NHL Stenden University of Applied Sciences in Leeuwarden, Netherlands. The program lasts four years and starts in September. The program explores the latest digital marketing trends and developments, delves into consumer behavior and strategy adaptation, teaches campaign and project teamwork, and involves industry-set challenges to solve current issues. Students gain practical work experience through a paid internship and international experience through a study period and internship abroad. First-year international students are offered a housing guarantee. The program aims to teach students how to persuade consumers to invest in products, make potential customers aware of products and concepts, and develop skills in listening to customers, collecting and analyzing data, exploring communication channels, creating strategies to build brands, and strengthening customer loyalty. NHL Stenden emphasizes its Design-Based Education approach, where students work on real-company assignments, collaborating in groups and receiving feedback from lecturers and professionals. The final-year internship can also be undertaken abroad.

Teaching:

The program utilizes a Design-Based Education approach. Students work on assignments from real companies throughout the course, collaborating in small groups and utilizing the expertise of lecturers and marketing management professionals. This approach emphasizes learning through feedback and adaptation, fostering teamwork and leadership skills. The program also incorporates international study opportunities and a final-year internship.

Careers:

The program prepares students for careers in marketing management. While specific job titles aren't listed, the program description implies roles involving digital marketing, market research, developing marketing and communication strategies, and working with brands and consumers. The internship experience, both domestically and internationally, provides practical experience and potential networking opportunities.

Other:

NHL Stenden highlights its commitment to creating a supportive and international learning environment. The university emphasizes its focus on fostering originality and providing students with a "home away from home" experience. The program description mentions the impact of the digital revolution on consumer behavior and the importance of adapting marketing strategies accordingly. The program also emphasizes the development of skills such as teamwork, leadership, and adaptability.