Marketing and Sales Specialization
Program Overview
Marketing and Sales Specialization
Description
Alpine Center offers the 5-course Sales & Marketing Specialization Online/Distance Learning. The distance learning programme is particularly beneficial for industry professionals who: have accumulated experience; require further certification for advancement or promotion in their particular field; and are constrained by time and distance from attending regular classes. Enrolment in this programme can begin at any time.
The advantages of this online / distance learning course include:
- Learn while you earn - continue to work while studying.
- Learn on your own time and at your own speed.
- Select the curriculum which particularly suits you.
- Pay as you go - course by course
A framed diploma is awarded upon completion of the 5-course Sales & Marketing Specialization Online / Distance Learning curriculum.
Available Courses
Supervision in the Hospitality Industry (#250)
This course teaches the skills that can help you develop effective supervision and management skills that are essential to success in the industry. Topics include how to recruit, select, and train; increase productivity; control labor costs; communicate effectively; manage conflict and change; and use time management techniques. Resources on creating a professional development plan for your hospitality career can help you set the direction for future educational and professional endeavors.
Hotel and Restaurant Accounting (#261)
This is AHLEI’s foundational, introductory accounting course. You need no prior accounting experience to take this course. This course will help you develop a solid understanding of hotel and restaurant accounting procedures, with a focus on the computerized accounting used in today’s hospitality accounting situations. You’ll learn about taxation of business income, the role of governmental agencies, and how to read and analyze financial statements. The most recent edition of this textbook incorporate several chapters from Accounting for Hospitality Managers #362.
Revenue Management: Maximizing Revenue in Hospitality Operations (#374)
Learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.
Hospitality Sales and Marketing (#472)
Discover how to build a top-flight sales team with creative, successful sales and marketing programs that really work. This course shows how to sell rooms and food and beverage services to business and leisure travelers, travel agents, and meeting planners. Industry professionals provide tips on marketing strategies that work, and sidebars who how concepts presented in the course are applied in today’s industry.
Convention Management and Service (#478)
This textbook provides readers with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.
Program Outline
Degree Overview:
The Swiss Alpine Center offers a 5-course Sales & Marketing Specialization Online/Distance Learning program. This distance learning program is designed for working professionals who have experience in the field, need further certification for advancement, and are limited by time or distance from attending traditional classes. Enrollment can begin at any time. The program's advantages include learning while working, self-paced learning, curriculum selection, and pay-as-you-go course fees. Upon completion of the 5 courses, a framed diploma is awarded.
Outline:
The program consists of five courses:
- Supervision in the Hospitality Industry (#250): This course focuses on developing effective supervision and management skills, covering topics such as recruitment, selection, training, productivity increase, labor cost control, effective communication, conflict and change management, time management, and creating a professional development plan.
- Hotel and Restaurant Accounting (#261): This introductory accounting course requires no prior experience. It covers hotel and restaurant accounting procedures, focusing on computerized accounting, business income taxation, the role of governmental agencies, and financial statement analysis. It incorporates chapters from Accounting for Hospitality Managers #362.
- Hospitality Sales and Marketing (#472): This course covers building a successful sales team, creating effective sales and marketing programs, selling rooms and food and beverage services to various customer segments (business and leisure travelers, travel agents, meeting planners), and implementing effective marketing strategies.
- Convention Management and Service (#478): This course provides comprehensive coverage of the convention industry, focusing on conventions and meetings marketing, selling to groups, and post-sale service.
Other:
The program is offered online/via distance learning. A framed diploma is awarded upon completion. The program is beneficial for professionals seeking advancement or promotion.
Alpine Center, the Swiss Business School For International Hotel & Tourism Management Education
Overview:
Alpine Center is a global educational alliance specializing in hospitality, tourism, events, and culinary arts management education. It was established in Switzerland in 1986 with a mission to take Swiss hospitality education to countries where tourism was developing. Its flagship campus was established in Greece in 1987 and offers a wide range of programs, including certificates, diplomas, undergraduate and postgraduate degree programs, with a focus on practical application of theory and industry placements. the school boasts a vast graduate network with alumni holding leading positions in the hospitality industry worldwide. The Online Campus in Switzerland offers a variety of hospitality management courses online.
Services Offered:
On-campus and distance learning programs:
- Students can choose to study on campus or remotely, catering to different learning preferences and schedules.
Paid industry placements:
- Integral to the curriculum, these placements provide students with practical experience in the hospitality industry, putting theory into practice.
Foundation and English courses:
- These courses prepare students for the academic demands of the programs and ensure they have the necessary language skills.
Student Life and Campus Experience:
The school has two campuses: one in Greece with an operating 4-star hotel and another online campus based in Switzerland. Students can expect a diverse and international learning environment, with opportunities to meet people from all over the world. The on-campus experience in Greece includes access to the hotel facilities and the chance to gain practical experience in a real-world setting.
Key Reasons to Study There:
Pioneering leader in hospitality, tourism, and culinary education:
- The school has a long history of providing high-quality education in these fields with an extensive link to the industry, locally and globally.
Vast graduate network:
- Students benefit from the connections and opportunities provided by the school's extensive network of alumni.
Practical experience through industry placements:
- The focus on practical experience ensures students are well-prepared for the demands of the hospitality industry.
International learning environment:
- Students have the opportunity to learn from and interact with peers from diverse backgrounds. In the last 38 years, Alpine Center welcomed students from 70 different countries.
Academic Programs:
The school offers a wide range of programs, including:
Hotel Management:
- A variety of courses, including BA(Hons) International Hospitality & Tourism Management and Swiss Alpine Diploma in Hotel Management. In 2026 two new programs will be launched: MSc Luxury Hospitality & Tourism Management, and a BSc(Hons) Hospitality and Events Management.
Culinary Arts:
- Two types of programs are offered: 2-year Swiss Alpine Diploma in Culinary Arts Management and a 2-year Swiss Alpine Diploma in Culinary Arts Operations.
Distance Learning:
- A wide range of distance learning/online courses are available, including 12-course Hospitality Management Diploma Online and 5 Course of Specialization in Rooms Division, Food & Beverage Management, Accounting and Finance, Sales & Marketing, events & Conventions Management, and Spa Management.
Postgraduate Studies:
- An MSc in International Hospitality & Tourism Management, and in 2025, an MSc in Luxury Hospitality and Tourism Management.
Spa Management:
- Courses in Spa Management are offered online.
Cruise Management:
- Courses in Cruise Hotel Operations Management are offered online and on campus.
Foundation & English Courses:
- Courses to prepare students for the academic demands of the programs.
Security Management:
Courses in Hospitality Security Management Career Diploma and Advanced Certificate in Applied Security and Risk Management.
Other:
Throughout the span of three years, SAC not only imparted theoretical knowledge but also nurtured essential practical competencies crucial for thriving in the ever-evolving hospitality sector. The faculty’s unwavering commitment to cultivating a global outlook proved invaluable, particularly for an international student like me.
....track record of producing successful graduates in the hospitality industry. The alumni network and career support services provided by this institution are exceptional and will undoubtedly help me kick-start my career.
