Events Management Specialization

Program Overview

Events Management Specialization

Description

A 5-Course Diploma of Specialization in Events & Conventions Management by Distance Learning

Aimed at those planning to work in, or are already working in the events industry, this Distance Learning course provides students with an in-depth understanding of strategies and requirements for the creation and design of all types of events including meetings, conferences, conventions and special events. Students will learn principles of researching, planning, managing and delivering events as well as budgeting, venue selection, marketing and selling strategies. Students aspiring to assume management positions in the events and conventions industry will also acquire the skills and competencies needed to effectively manage the event workforce.

From recruiting and training, to communicating and motivating employees working in this fast paced industry, the course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas. The course further covers trends and issues in destination and venue marketing, strategic marketing planning and ROI as well as future challenges, opportunities and supply-side developments.

Available Courses

• Introduction to the Business Travel Industry (#ECM100)
  • Description: The course is a comprehensive introduction to the rapidly expanding field of Convention, Event, Incentive, Corporate Hospitality and Exhibition Management. It familiarizes students with the main actors on both the demand and supply sides of this exciting field of the hospitality industry, discusses the role of intermediaries in bringing the two sides of the market together and identifies contemporary and future trends in business travel.
• Events & Conventions Project Management (#ECM110)
  • Description: The course provides an in-depth study of the principles and practices associated with researching, planning, managing and delivering events and conventions. It discusses the key components for staging an event, from its original concept to its evaluation. It covers topics ranging from initial budgeting to venue selection, from food and beverage requirements to transportation, providing a holistic and hands-on approach both to students and events managers.
• Special Events Operations and Design (#ECM120)
  • Description: This course examines in depth the strategies and requirements for the creation and design of special events. As competition among meeting planners increases, the need to design memorable and extraordinary events is a major concern for professionals involved in this field. This course familiarizes students with the basic principles of design, effective procurement, coordination and implementation of all the products and services, that will bring an event to life.
• Marketing Events & Conventions (#ECM130)
  • Description: This course provides a complete insight into the marketing and promotion of destinations and venues for conference, convention and business events. It examines the marketplace and explains how its components and players interact, highlighting the increasing complexities and dynamics of the international meeting industry. This course covers key areas in marketing, such as trends and issues in destination and venue marketing, selling strategies, strategic marketing planning and ROI. In addition, it explores future challenges, opportunities and supply-side developments shaping this sector.
• Human Resource Management for Events (#ECM140)
  • Description: This course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas - business, arts and entertainment, sporting and public events. It assists students in developing the skills and competencies needed to effectively manage the event workforce which may range from the event management team and paid staff, to hundreds of volunteers and numerous suppliers. It examines the various principles required to recruit, train, communicate, retain and motivate employees working in this fast paced, high stress level industry.

Number of Courses

5 Courses

Program Outline

Degree Overview:

The Swiss Alpine Center offers a Specialization Diploma in Events & Conventions Management by Distance Learning. This 5-course diploma is designed for individuals planning to work in, or already working in, the events industry. Students learn principles of researching, planning, managing, and delivering events, encompassing budgeting, venue selection, marketing, and sales strategies. Aspiring event management professionals will gain the skills to effectively manage event workforces, covering recruitment, training, communication, and motivation of employees. The curriculum also explores trends and issues in destination and venue marketing, strategic marketing planning, ROI, and future challenges and opportunities within the industry.

Outline:

The Events Management Specialization consists of five courses:

• Introduction to the Business Travel Industry (#ECM100): This course provides a comprehensive introduction to convention, event, incentive, corporate hospitality, and exhibition management.
It covers the main actors on both the demand and supply sides of the market, the role of intermediaries, and contemporary and future trends in business travel.
• Events & Conventions Project Management (#ECM110): This course delves into the principles and practices of researching, planning, managing, and delivering events and conventions.
It covers all aspects of event staging, from initial concept to evaluation, including budgeting, venue selection, food and beverage requirements, and transportation. It emphasizes the importance of memorable event design and covers basic design principles, procurement, coordination, and implementation of products and services.
• Marketing Events & Conventions (#ECM130): This course provides insight into marketing and promoting destinations and venues for conferences, conventions, and business events.
It examines the marketplace, the interaction of its components and players, and the complexities of the international meeting industry. Topics include trends and issues in destination and venue marketing, selling strategies, strategic marketing planning, ROI, future challenges, opportunities, and supply-side developments.
• Human Resource Management for Events (#ECM140): This course explores operational and strategic human resource management issues in various event areas (business, arts and entertainment, sporting, and public events).

Careers:

The program aims to prepare students for management positions within the events and conventions industry.

Other:

The program is offered as a distance learning course, allowing students to study online. A student testimonial highlights that the program provided a sound grasp of the global event industry and advanced skills in event management.