Events Management Specialization
Program Overview
Events Management Specialization
Description
A 5-Course Diploma of Specialization in Events & Conventions Management by Distance Learning
Aimed at those planning to work in, or are already working in the events industry, this Distance Learning course provides students with an in-depth understanding of strategies and requirements for the creation and design of all types of events including meetings, conferences, conventions and special events. Students will learn principles of researching, planning, managing and delivering events as well as budgeting, venue selection, marketing and selling strategies. Students aspiring to assume management positions in the events and conventions industry will also acquire the skills and competencies needed to effectively manage the event workforce.
From recruiting and training, to communicating and motivating employees working in this fast paced industry, the course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas. The course further covers trends and issues in destination and venue marketing, strategic marketing planning and ROI as well as future challenges, opportunities and supply-side developments.
Available Courses
- Introduction to the Business Travel Industry (#ECM100)
- Description: The course is a comprehensive introduction to the rapidly expanding field of Convention, Event, Incentive, Corporate Hospitality and Exhibition Management. It familiarizes students with the main actors on both the demand and supply sides of this exciting field of the hospitality industry, discusses the role of intermediaries in bringing the two sides of the market together and identifies contemporary and future trends in business travel.
- Events & Conventions Project Management (#ECM110)
- Description: The course provides an in-depth study of the principles and practices associated with researching, planning, managing and delivering events and conventions. It discusses the key components for staging an event, from its original concept to its evaluation. It covers topics ranging from initial budgeting to venue selection, from food and beverage requirements to transportation, providing a holistic and hands-on approach both to students and events managers.
- Special Events Operations and Design (#ECM120)
- Description: This course examines in depth the strategies and requirements for the creation and design of special events. As competition among meeting planners increases, the need to design memorable and extraordinary events is a major concern for professionals involved in this field. This course familiarizes students with the basic principles of design, effective procurement, coordination and implementation of all the products and services, that will bring an event to life.
- Marketing Events & Conventions (#ECM130)
- Description: This course provides a complete insight into the marketing and promotion of destinations and venues for conference, convention and business events. It examines the marketplace and explains how its components and players interact, highlighting the increasing complexities and dynamics of the international meeting industry. This course covers key areas in marketing, such as trends and issues in destination and venue marketing, selling strategies, strategic marketing planning and ROI. In addition, it explores future challenges, opportunities and supply-side developments shaping this sector.
- Human Resource Management for Events (#ECM140)
- Description: This course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas - business, arts and entertainment, sporting and public events. It assists students in developing the skills and competencies needed to effectively manage the event workforce which may range from the event management team and paid staff, to hundreds of volunteers and numerous suppliers. It examines the various principles required to recruit, train, communicate, retain and motivate employees working in this fast paced, high stress level industry.
Number of Courses
5 Courses
Program Outline
Degree Overview:
The Swiss Alpine Center offers a Specialization Diploma in Events & Conventions Management by Distance Learning. This 5-course diploma is designed for individuals planning to work in, or already working in, the events industry. Students learn principles of researching, planning, managing, and delivering events, encompassing budgeting, venue selection, marketing, and sales strategies. Aspiring event management professionals will gain the skills to effectively manage event workforces, covering recruitment, training, communication, and motivation of employees. The curriculum also explores trends and issues in destination and venue marketing, strategic marketing planning, ROI, and future challenges and opportunities within the industry.
Outline:
The Events Management Specialization consists of five courses:
- Introduction to the Business Travel Industry (#ECM100): This course provides a comprehensive introduction to convention, event, incentive, corporate hospitality, and exhibition management. It covers the main actors on both the demand and supply sides of the market, the role of intermediaries, and contemporary and future trends in business travel.
- Events & Conventions Project Management (#ECM110): This course delves into the principles and practices of researching, planning, managing, and delivering events and conventions. It covers all aspects of event staging, from initial concept to evaluation, including budgeting, venue selection, food and beverage requirements, and transportation. It emphasizes the importance of memorable event design and covers basic design principles, procurement, coordination, and implementation of products and services.
- Marketing Events & Conventions (#ECM130): This course provides insight into marketing and promoting destinations and venues for conferences, conventions, and business events. It examines the marketplace, the interaction of its components and players, and the complexities of the international meeting industry. Topics include trends and issues in destination and venue marketing, selling strategies, strategic marketing planning, ROI, future challenges, opportunities, and supply-side developments.
- Human Resource Management for Events (#ECM140): This course explores operational and strategic human resource management issues in various event areas (business, arts and entertainment, sporting, and public events).
Careers:
The program aims to prepare students for management positions within the events and conventions industry.
Other:
The program is offered as a distance learning course, allowing students to study online. A student testimonial highlights that the program provided a sound grasp of the global event industry and advanced skills in event management.
Alpine Center, the Swiss Business School For International Hotel & Tourism Management Education
Overview:
Alpine Center is a global educational alliance specializing in hospitality, tourism, events, and culinary arts management education. It was established in Switzerland in 1986 with a mission to take Swiss hospitality education to countries where tourism was developing. Its flagship campus was established in Greece in 1987 and offers a wide range of programs, including certificates, diplomas, undergraduate and postgraduate degree programs, with a focus on practical application of theory and industry placements. the school boasts a vast graduate network with alumni holding leading positions in the hospitality industry worldwide. The Online Campus in Switzerland offers a variety of hospitality management courses online.
Services Offered:
On-campus and distance learning programs:
- Students can choose to study on campus or remotely, catering to different learning preferences and schedules.
Paid industry placements:
- Integral to the curriculum, these placements provide students with practical experience in the hospitality industry, putting theory into practice.
Foundation and English courses:
- These courses prepare students for the academic demands of the programs and ensure they have the necessary language skills.
Student Life and Campus Experience:
The school has two campuses: one in Greece with an operating 4-star hotel and another online campus based in Switzerland. Students can expect a diverse and international learning environment, with opportunities to meet people from all over the world. The on-campus experience in Greece includes access to the hotel facilities and the chance to gain practical experience in a real-world setting.
Key Reasons to Study There:
Pioneering leader in hospitality, tourism, and culinary education:
- The school has a long history of providing high-quality education in these fields with an extensive link to the industry, locally and globally.
Vast graduate network:
- Students benefit from the connections and opportunities provided by the school's extensive network of alumni.
Practical experience through industry placements:
- The focus on practical experience ensures students are well-prepared for the demands of the hospitality industry.
International learning environment:
- Students have the opportunity to learn from and interact with peers from diverse backgrounds. In the last 38 years, Alpine Center welcomed students from 70 different countries.
Academic Programs:
The school offers a wide range of programs, including:
Hotel Management:
- A variety of courses, including BA(Hons) International Hospitality & Tourism Management and Swiss Alpine Diploma in Hotel Management. In 2026 two new programs will be launched: MSc Luxury Hospitality & Tourism Management, and a BSc(Hons) Hospitality and Events Management.
Culinary Arts:
- Two types of programs are offered: 2-year Swiss Alpine Diploma in Culinary Arts Management and a 2-year Swiss Alpine Diploma in Culinary Arts Operations.
Distance Learning:
- A wide range of distance learning/online courses are available, including 12-course Hospitality Management Diploma Online and 5 Course of Specialization in Rooms Division, Food & Beverage Management, Accounting and Finance, Sales & Marketing, events & Conventions Management, and Spa Management.
Postgraduate Studies:
- An MSc in International Hospitality & Tourism Management, and in 2025, an MSc in Luxury Hospitality and Tourism Management.
Spa Management:
- Courses in Spa Management are offered online.
Cruise Management:
- Courses in Cruise Hotel Operations Management are offered online and on campus.
Foundation & English Courses:
- Courses to prepare students for the academic demands of the programs.
Security Management:
Courses in Hospitality Security Management Career Diploma and Advanced Certificate in Applied Security and Risk Management.
Other:
Throughout the span of three years, SAC not only imparted theoretical knowledge but also nurtured essential practical competencies crucial for thriving in the ever-evolving hospitality sector. The faculty’s unwavering commitment to cultivating a global outlook proved invaluable, particularly for an international student like me.
....track record of producing successful graduates in the hospitality industry. The alumni network and career support services provided by this institution are exceptional and will undoubtedly help me kick-start my career.
