Program Overview

Swiss Alpine Diploma in Events & Conventions Management

Who this course is for:

Individuals interested in acquiring knowledge, skills and practice to work in the different segments of this industry, namely:

• Conventions
• Exhibitions
• Media and product launches
• Awards ceremonies, sports events
• Charity events, trade shows
• Association meetings
• Cultural events such as film and music festivals
• Fashion shows
• Museum and gallery openings
• Concerts, and carnivals
• Other events include parties, weddings and anniversaries.

About

This two-year programme aims to equip individuals with the knowledge, understanding and skills required for success in employment in the Events and Conventions industry at supervisory or management level. Individuals will acquire and develop skills that are transferable (Common skills) and will enable them to meet changing circumstances that they will encounter in their employment and the hospitality environment in general. The programme consists of two academic semesters (October to March) and two paid industry placements (May to September).

Description

The Swiss Alpine Diploma in Events and Conventions Management programme is delivered in an actual hotel and hospitality campus, in order to offer students opportunities to see service related practices taking place. Equal emphasis is given to acquiring knowledge on the operation and management of different departments and to applying it in a real business environment. In order to achieve this, students of the Events and Conventions Management programme, participate in various conferences, exhibitions and special events that happen in Athens.

First year students study about MICE (meetings, incentives, conferencing, exhibitions) operations such as customer service, food and beverage service, event set up and organization, venue selection, budgeting, accounting principles, and introduction to Event management. During the second year the students become more involved in the managerial aspects of Event and Convention operations and the hospitality industry in general. This involves the event management process, contracts and negotiations, vendor relations, financial accounting, human resources, organizational behavior, and Events and Conventions marketing studies.

In this way, students will get the necessary knowledge and ambition to participate in an actual industry practice placement during the summers.

Particular emphasis is placed on developing professional competences such as effective communication, information technology, customer care, teamwork, leadership etc. by incorporating relevant 'professionalism seminars' into the curriculum and assessing students on their professional attitude as well as academic performance.

Content

The Events and Conventions Management curriculum has been devised in collaboration with Alpine’s Industry Advisory Board, which provides advice and valuable insights on the necessary skills and knowledge that future professionals and leaders in this industry should possess.

Year 1

• Introduction to Event & Convention Management
• Event Planning and Production
• Venue Management and Operations
• Personal Development Planning
• Business Applications
• Finance for Managers
• Managing People and Organizations
• Applied Events Operations
• Customer Service Workshops
• Industry Placement I

Year 2

• Event Project Management
• Event Catering
• Major Incident and Crisis Management
• Financial Planning for Business
• Human Resources Management
• Marketing
• Research Skills
• Integrated Project
• Industry Placement II