Program Overview

The BBA Data, AI & Management program is a four-year hybrid degree that combines management and data engineering expertise to prepare students for cross-functional management positions. Jointly developed by Audencia and Centrale Nantes, the program emphasizes international exposure, professional internships, and a hybrid teaching approach leveraging faculty from both institutions. Graduates are equipped with advanced skills in data analysis, business management, and a global outlook, positioning them for high-demand careers in the rapidly evolving digital economy.