1-Year MSc in Digital Marketing

Program Overview

The 1-Year MSc in Digital Marketing at Audencia aims to enhance students' creativity, analytical skills, and marketing impact. The program combines academic content with practical workshops and real-life situations and includes exclusive projects with Audencia partner companies. Graduates are prepared for leadership roles in digital marketing, including digital project manager, marketing manager, and social media manager, with an average annual salary of €40,000 and an average promotion age of 25.

Program Outline

Degree Overview:

The 1-Year MSc in Digital Marketing at Audencia aims to enhance students' creativity, analytical skills, and marketing impact. The program develops expertise in qualitative, quantitative, technical, and strategic aspects of marketing, with a user experience (UX) orientation. It involves practical workshops with real-world situations to boost operational skill sets and includes exclusive projects with Audencia partner companies like Éram, Galeries Lafayette, TSC, Converteo, Cdiscount, and Rakuten. The academic content is systematically reviewed and redeveloped. The program is taught in English and takes place on the Audencia Atlantic Campus in Nantes, France. The program boasts a 75% satisfaction rate, a 40,000€ average annual salary for graduates, and an average promotion age of 25.

Outline:

The MSc in Digital Marketing curriculum combines academic content with practical workshops and real-life situations to enhance operational readiness. Students participate in exclusive projects with Audencia's corporate partners. The program includes (but is not limited to) the following courses:

• Strategic Marketing
• Transformative Consumer Behavior
• Sustainability, Innovation and Impact in a Finite World
• Digital transformation and omnichannel strategies
• Digital Marketing Strategy
• Growth Marketing
• Data Marketing and the MarTech Stack
• Social Media, Content and Influencer Marketing
• Digital Privacy and Ethics
• Website and Social Media Analysis
• Performance Marketing and Digital Campaign Optimization
• Digital Marketing Consulting Project
The program also includes a 4-6 month internship or work experience in France or abroad, providing a pre-professional experience and allowing students to apply acquired knowledge. A Master's thesis, involving in-depth study of a relevant topic, is also required. The total program duration is 14 months maximum, with 408 hours of training.

Assessment:

The assessment methods include continuous monitoring, written exams, and a final dissertation.

Teaching:

The program uses a combination of theoretical and practical sequences (face-to-face or distance learning). Teaching methods include business simulations, case studies, and interactive lessons.

Careers:

The MSc in Digital Marketing prepares graduates for leadership roles, combining strategy with strong operations management experience. Potential career paths include:

• Digital project manager
• Marketing manager
• Marketing consultant
• Traffic Manager
• Web/Mobile product manager
• Digital community and content manager
• On-line brand manager
• Social media manager
• Growth hacker
• E-commerce manager
• CRM manager
• Marketing data analyst
• Digital customer experience manager
Audencia's Career & Corporate Relations Center provides support with internships, CVs, cover letters, and other career development resources. The school also highlights its extensive alumni network as a career resource.

Other:

The program offers a Master of Science degree (Grade Master, Visé BAC+5; RNCP No. 37936) with 60 ECTS credits. After graduation, students can pursue the Agile Manager Certificate. The program is open to students with a 4-year undergraduate degree in any field; a 2-year MSc or Master in Management is recommended for those with a 3-year degree. Students can apply during their final year of their Bachelor's studies. The program has a limited number of seats (30). The Knowledge Hub, offering support with research methodology and resources, is also mentioned.